Coles is offering $25 off Cadbury chocolate for Easter – but not everyone is happy about it

Why Coles has angered shoppers after offering $25 off supermarket bills ahead of Easter

  • Coles shoppers can save $25 for every $100 spent on the Cadbury Easter range
  • But not everyone is convinced that the promotion is a good deal

Coles has sparked outrage among shoppers after offering a chocolate discount ahead of Easter.

Customers can get $25 off until March 14 if they spend $100 or more in a single transaction on Coles Online’s Cadbury confectionery – meaning $100 of it can be picked up for $50 with the current deal of 25 percent off confectionery added .

But many ask why they’d offer the deal on chocolate, which is usually cheap, and not fruits, veggies, and other staples.

Many said $100 is an excessive amount to spend on chocolate, though customers with larger families said they’d be excited about the deal.

“I don’t know about anyone else, but I would never spend $100 on chocolate,” one customer wrote.

“No way for me.”

Coles customers can get 25 percent off all Easter confectionery until March 14 and $25 off when they spend $100 or more in a single transaction at Cadbury confectionery

Woman on Centrelink on a $50 a week budget reveals her very sad $100 shopping as prices rise

An unemployed woman’s messages captured the pain felt by thousands of households during Australia’s cost of living crisis.

The woman, who depends on bi-weekly Centrelink payments, took to Twitter to share the 39 items she bought for $100 at chain supermarket Coles.

She spent the most on pantries, frozen foods, fresh vegetables, and toiletries—most of which were Cole’s private label items.

Included in the haul were frozen meat pies, tampons, $2 shampoo, long-life milk, a bag of sweet potatoes, and Coles brand frozen fish fillets.

“I thought I’d share what my groceries look like. This is for two weeks,” she wrote.

“People who think that job seekers live life are wrong. These two weeks is literally two weeks.’

The woman, who depends on bi-weekly Centrelink payments, took to Twitter to share the 39 items she bought for $100 at chain supermarket Coles (pictures are some of the items)

The woman, who depends on bi-weekly Centrelink payments, took to Twitter to share the 39 items she bought for $100 at chain supermarket Coles (pictures are some of the items)

But others with larger families said they could spend $100 on chocolate for their kids and family.

“I have four nieces and a nephew as well as my two kids, it sure is easy to spend that much on Easter eggs,” added one.

“I’d easily spend $100 on chocolate for myself,” joked another.

A spokesperson for Coles told FEMAIL the supermarket giant wants to “help customers plan ahead and push budgets further this Easter season with our two confectionery specials.”

“Customers can get 25 percent off the entire confectionery range, as well as $25 off Cadbury chocolates when they spend $100 or more in a single transaction — and if they combine the two offers, they can get $100 worth of Cadbury products for just $50,” the spokesman said.

With over 50 different Cadbury products to choose from, Cadbury is the number one selling candy brand during the Easter season and customers buy millions of chocolate eggs and bunnies.

“This is an excellent opportunity for our customers to beat the Easter rush and get more value early on the products they buy most this Easter.”

How to save money at the grocery store during a cost of living crisis

According to data from the ABS, Australians spent $11.4 billion in supermarkets in November 2022, equivalent to about $520 per person. By comparison, in April 2021, total grocery spending was $10.2 billion, or $464 per person. The current figure is rising rapidly as the cost of living skyrockets.

1. Shop at night

2. Buy in bulk

3. Buy frozen or canned

4. Find a co-op or farmer’s market

5. Go to specialty stores as they are usually closer to suppliers

6. Choose imperfect foods

7. Buy store brands

8. Shop according to the season

9. Reduce meat

10. Avoid special ingredients

11. If you don’t like it, send it back

12. Get discounts on supermarket gift cards

The deal comes after a woman shared the small groceries she took home after spending $100 at Coles.

The woman, who relies on biweekly Centrelink payments, took to Twitter to share the 39 items, including frozen meat pies, tampons, $2 shampoo, long-life milk, a bag of sweet potatoes and Coles brand frozen fish fillets.

Aussies who also felt the pinch quickly sympathized with the woman.

A mother of five said she used to fill a cart by spending $100, and now her groceries didn’t even “set the table.”

“Literally mimics my own two-week shopping list,” said another.

“It will only get worse as prices rise as well. Hopefully we’ll get some relief next budget, but I’m not holding my breath.’

‘Wait, fruit AND vegetables?! Are you angry?! That’s a luxury!’ joked one user.

“What I find absolutely insane right now[is]that it’s cheaper for my mom and I to get pizza — (which takes three nights) than to buy ingredients to make a healthy dinner,” a third wrote.

“I’ve resorted to Woolies Prep Set Go frozen veggies like chopped onion, tri-colored peppers, and stir-fry veggies because fresh veggies are poor quality or spoil too quickly,” another user commented.