Coles is called out over price of ‘tiny’ grocery haul
A young Australian has revealed how much his small amount of groceries cost just days after Woolworths and Coles posted huge multi-billion dollar profits.
In a video posted to social media, the man said, “Australia is a third world country,” and lamented how little food he was getting for nearly $91.84.
Coles’ groceries consisted of carrots, free-range eggs, soy milk, sticks, bacon, rice, coffee, dog food, onions, garlic, and carrots.
“Can someone please explain to me why Australia has gone to the absolute toilet? Because the cost of living is a joke right now,” the excited man said.
‘I went to Coles today, not Wollies, right, and everything bought here is private label or on sale.
“I’m making one meal tonight, fried rice, and we fed the dog, okay? This came to $91,” he said, pointing to the beef, bacon, tea and other goods he received.
“How does this come to $91, man? I mean what a joke. How should millennials or Gen Z get ahead? How can someone with a family live at all?’
As Woolworths and Coles made huge multi-billion dollar profits this week, a young man (pictured) made it very clear that ordinary Australians are struggling
He ended his sad diatribe with the words, “I don’t understand.”
In another video, a young woman began to cry as she showed how the cost of living affected her life.
“Everything is so expensive in Australia,” she said. “When the grind becomes reality, this video is a glimpse into the struggles of a brutal work routine and the search for something more than just the grind.”
“I’m so tired of working,” she said.
“I work every day until sickness and death, but at the end of the week I have nothing.
“All my money is gone, I’m paying the bills,” she added as she began to cry.
The outcry comes as Australia’s dominant supermarket chains, which together control 65 percent of Australia’s food trade, are making huge profits.
On Tuesday, Leah Weckert, CEO of Coles, admitted that Australia’s high inflation is boosting profits as more people eat at home instead of eating out.
“Dine-in, take-out and coffee from the café are increasingly seen as a special occasion treat,” she told analysts while announcing earnings of $1.1 billion.
Brad Banducci, CEO of Woolworths, who received a raise from $1.25 million to $8.6 million, spoke of customers struggling.
“We had to dig into the whole issue of inflation and provide more value for our customers,” he said in a video message Wednesday, announcing the chain’s $1.6 billion profit.
The young Australian wondered how millennials should get ahead now that food prices are so high
The man ranted angrily about how little (pictured) he got for his $91 during a trip to the grocery store
A young Australian man was amazed at the cost of his grocery bill (pictured) at Coles
Many related to the plight of the struggling young Aussies and called out the supermarket giants.
“I can barely survive paycheck to paycheck,” one wrote, while another blasted supermarkets, saying, “Billion dollar profits on necessities like food should be criminal.”
A third added: ‘Single mother of three boys working four jobs to make herself comfortable. I’m so tired.’
“I am a single man aged 46 and work so hard to enjoy what is left of my life yet it is increasingly being sucked away and all I see is the rich getting richer,” a fourth stated.
“Sometimes when I get those thoughts, I always count my blessings, and it all feels worth it. Kids have food, clothes, roof, car, whatever,” said another.
A fifth said: ‘Australia makes enough food to feed 75 MILLION people. We only have 27m. Why is food so expensive here?’
“I went to get BASIC ingredients to make nachos last night. Tell me why it cost me $50,” added a sixth.