Coleen Rooney is ever the proud mum as she shares snap of son Kai modelling Puma on 30ft billboard

Coleen Rooney took to her Instagram proudly this week to share a picture of her son Kai on a billboard as part of his new brand deal with Puma.

The 12-year-old son of former England and Manchester United star Wayne Rooney appeared on the 30ft advert in Liverpool city centre.

Kai modeled a gray Puma hoodie with matching sweatpants and gray sneakers.

He signed the deal with the brand in July and revealed the news with a post on Instagram.

He shared a slew of snaps of himself signing the deal and posing in front of the Puma logo.

In the proud moment, he wrote: “Great to sign for @puma ‘Just great’.”

He is following in the footsteps of Romeo Beckham, 19, who also signed a contract with Puma late last year.

Following in Dad’s footsteps: He signed the deal with the brand in July and revealed the news with a post on Instagram

Big news: at the proud moment he wrote: ‘Great to sign for @puma ‘Just great to see”

Proud: Wayne and Coleen Rooney’s 12-year-old son took to Instagram to reveal the news to his 55,4,000 followers

Big moment: He shared a slew of photos of himself signing the deal and posing in front of the Puma logo

In December, PUMA revealed on Instagram that the footballer will be wearing their FUTURE Z 1.2 boots when he takes the field for his second season as a professional footballer.

Romeo said his new partnership with the brand will allow him to embrace his passion for fashion.

In a statement, he said: “The FUTURE Z shoes are a perfect match for my game.

Casual: The youngster wore a black Puma T-shirt and matching sweatpants

“They’re light so I can use my pace and agility, but they also have a great grip on the ball so I can dribble and pass effectively.”

He added: “I love the colors of the Under the Lights pack, which combine my passions for fashion and football.”

Kai’s new brand partnership comes close after he revealed his incredible Manchester United scoring record for last season.

Twins: He follows in the footsteps of Romeo Beckham, 19, who also signed a contract with Puma late last year

The youngster contributed a whopping 56 goals and 28 assists for the under-12 side, highlighting the potential he has to follow in his father’s footsteps.

Kai joined the Red Devils Academy in December 2020, having previously spent time with Manchester City’s youth teams and Bethesda SC Washington during Wayne’s stint in the MLS.

“I am a proud father,” said Rooney Sr when his eldest son joined United. “He’s worked hard. He obviously came to the States with us to continue his football.

“He went on a trial with Manchester United and he impressed the coaches. He signed his forms yesterday, so I’m really happy for him.

“He had other options, other clubs to go to, but he decided he wanted to sign with Manchester United, so it was his decision and not mine.”

Impressive: Kai’s new brand partnership comes close after he revealed his incredible Manchester United scoring record from last season