Coleen Rooney is being eyed up as the next Holly Willoughby as ITV bosses ‘hope to capitalise on her girl next door charm for presenting roles’

Coleen Rooney is rumored to be in the running for TV presenting roles following her role in I’m A Celebrity.

ITV bosses hope to ‘capitalise on Coleen’s girl next door charm’ and loyal fan base by offering her a big-money TV deal, it is reported.

A source said The sun that there is hope that Coleen will be the next Holly Willoughby and present a host of shows supported by advertisers.

Coleen is followed by more than a million people on social media, with fans quick to emulate her appearance – a reach that TV bosses are keen to make the most of.

The source said: ‘Coleen brings all the Midas vibes when it comes to endorsing the kind of products ITV’s advertisers are selling.

ITV bosses hope to ‘capitalise on Coleen’s girl next door charm’ and loyal fanbase by offering her a big-money TV deal, it is reported

“She has over a million followers on Instagram alone, and most of them scan her photos and observe everything she wears and buys.”

They added: ‘But Coleen has the girl-nextdoor charm of someone like Holly, who connects with millions of everyday shoppers in a way that few other stars do.’

The source added that advertisers and TV bosses will be keeping an eye on how Coleen’s jungle stint goes and how she reaches audiences – with big payouts on the table if she is well received.

MailOnline contacted representatives for Coleen and ITV for comment.

It comes after super sleuth Coleen became suspicious about the true nature of the Jungle Junkyard during Friday night’s episode.

The WAG, 38, has put her impressive investigative skills to work again to try and find out what is really going on at the camp of Maura Higgins and Reverend Richard Coles.

Fans were quick to compare Coleen’s detective skills to her infamous Wagatha Christie case, with some viewers joking that she is ‘better than MI6’.

Coleen posted a widely shared post on Instagram accusing Rebekah of leaking “false stories” about her private life to the press.

A source told The Sun there are hopes Coleen will be the next Holly Willoughby and present a host of shows supported by advertisers

Coleen is followed by more than a million people on social media, with fans quick to emulate her look – a reach that TV bosses are keen to make the most of

Wagatha Christie is the popular name given to Coleen and Rebekah’s £1.8 million lawsuit, which culminated in a 2022 lawsuit.

Rebekah denied the allegations and sued Coleen for defamation, but the case – dubbed the ‘Wagatha Christie’ trial – was ruled in Coleen’s favor and saw Rebekah pay £1.5 million towards the legal costs of Coleen.

As Friday dinner time loomed at the main camp, the celebrities were told they would have to sacrifice some of their spread to ensure Junkyard campmates Maura, Richard and newbie Dean would be fed.

Coleen and Danny Jones volunteered to deliver the goods and went to the junkyard, but after seeing the conditions in the camp they remained a little suspicious.

Dean was sent to join Maura and Richard at the Junkyard after the duo had to go through a tough time during the High Street of Horrors Bushtucker Trial alongside McFly’s Danny.

The source said: ‘Coleen brings all the Midas vibes when it comes to endorsing the kind of products ITV’s advertisers are selling’

The source added that advertisers and TV bosses will be keeping an eye on how Coleen’s jungle stint goes and how she reaches audiences – with big payouts on the table if she is well received.

Maura and Richard kept up appearances and pretended they had to sleep on the floor another night.

Until Maura said to Dean, “The only decent thing we have here, this red button, press that, it’s actually quite interesting. It’s not great, but it’s something.’

When Dean pressed the button, he too was informed of Jungle Junkyard’s secret. Speechless, he whispered, “You’re kidding me!”

Dean was clearly impressed with Maura and Richard’s acting skills as he told Maura, “The BAFTA is coming!”