Coco Gauff cashes in! US Open champ took career earnings to $11MILLION with Grand Slam win… but it’s deals with Barilla, UPS, New Balance and Bose that promise to make 19-year-old one of world’s richest female athletes

Not yet legally allowed to drink and barely old enough to vote, US Open champion Coco Gauff has already earned more in her 19 years than most of us will earn in a lifetime.

With her $3 million payday for beating Belarusian Aryna Sabalenka in Saturday’s final, Gauff pushed her season earnings to $5.5 million and her career prize money to $11.1 million.

But even if she didn’t have a Grand Slam victory and two other recent singles titles to her name, the Florida native would still be a millionaire, thanks to a growing list of endorsement deals.

Barilla accounting, UPS and Baker Tilly are just some of the brands associated with Gauff, which represented its sponsors’ equipment at the US Open.

Whether it was her maroon New Balance outfit, Bose headphones or Head racket, Gauff’s sponsors have all been in the spotlight with the rising superstar in recent weeks.

Barilla pasta is one of many brands that have signed Coco Gauff to an endorsement deal

And while her 2023 endorsement earnings haven’t been publicly disclosed, Forbes reported in 2022 that she made $8 million in sponsorship deals last year.

In many ways, she is the first standout in her sport, which is Gen Z through and through. On Saturday, she drew her motivation from negative social media comments she read in the locker room before facing Sabalenka, and then filmed a TikTok post (soundtrack: ‘All I Do Is Win’ by DJ Khaled) on the court with the trophy.

Gauff is willing to speak from his heart, regardless of the consequences of his sponsorship.

After protesters interrupted her semifinal for 50 minutes to draw attention to climate change, Gauff said she agreed with the cause and would never tell anyone not to stand up for what they believe in.

After clinching her first major at the French Open last year, Gauff called out gun violence in the United States. When the Supreme Court overturned Roe v. Wade, Gauff discussed it at Wimbledon.

As she presented a check for $3 million on Saturday, Gauff thanked Billie Jean King for her role in securing equal prize money for the US Open women’s champion 50 years ago.

Gauff often credits her parents, Corey and Candi, with whom she shared a tearful embrace in the stands after the finale, and her grandparents who helped shape the person she is. That’s part of why she is the player she is, and why coach Pere Riba talks about what a good listener and student Gauff is.

Gauff has been seen wearing Bose headphones regularly since signing with the brand

Gauff has joined the likes of Kawhi Leonard and Zach LaVine in signing with New Balance

As for the one day he was No. 1 singles, Gauff said, “I know that’s what people want right now. But honestly, it’s not a big ambition of mine. I just want to win as many Slams as I can.”

So she strives to “better and better and better,” because the performance against Sabalenka, Gauff stated, “is not even close to the best I can play.” It was a competition that I won simply because of my athleticism. But I think there is a lot of room for improvement in terms of hitting the ball, handling the pace and serving.”

Maybe. There will be time to spend on that.

But first, Gauff has other things on her to-do list.

“I’m just looking forward to just going to the beach,” Gauff said with a chuckle, “and sleeping in my own bed and not in a hotel room.”