Coca-cola launch new flavoured drink inspired by popular biscuit – so would YOU try it?

They both have a cult following around the world, but what happens when you mix Coca-Cola and Oreo together?

The answer is Coca-Cola Oreo Zero Sugar, a limited edition drink hitting UK stores from September.

Like the sandwich cookie, the limited edition soft drink comes in black-and-white packaging, with a red stamp in honor of Coca-Cola.

The new drink combines the refreshing taste of Coca-Cola with a hint of Oreo cookies.

The inspiration for the new drink comes from friendship, with the brands celebrating what it means to have a best friend.

In addition to the new flavor, the brands have partnered with Spotify to create a new, immersive digital element: “bestie mode.”

By scanning the QR code on the packaging, people can follow the steps to enjoy the new mode, which allows customers to sync their music preferences with those of friends.

Once connected to a Spotify account, fans can answer questions to see how their music taste compares to their friends.

The app then generates a playlist of combined music preferences that both friends can enjoy together.

Oana Vlad, Global Vice President – Brand Strategy at The Coca-Cola Company, said: ‘Bringing together the playfulness of Oreo and the genuine magic of Coca-Cola is so unexpected, but also feels so right because we are so similar in so many ways.

“This is a unique collaboration for both brands, and we are thrilled that best friends from all over the world are joining us to celebrate new products, great experiences and unexpected moments of connection.”

Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International, added: ‘At OREO, we strive to find new ways to excite consumers, and with this partnership we have truly raised the bar.’

“The best bond that OREO and Coca-Cola have created is a playful way to unite our fans and celebrate the power of connection and togetherness.

The brand new Coca-Cola biscuit flavour will be available at major UK retailers in early September

“We can’t wait to see the response to the campaign and hope fans are excited to experience the latest twists on two classics.”

This happened after Coca-Cola introduced Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar.

The drink has a hint of raspberry and is described as ‘a little spicier’ than a regular Coca-Cola.

Despite its name, Coca-Cola Spiced doesn’t actually have much spice, but Fans are divided over whether or not they want to try the flavor.

The drink is available to consumers in North America and took just seven weeks to develop. There is no release date planned for the United Kingdom yet.

A user on X, formerly known as Twitter, said: ‘Coke is rolling out their first permanent flavor in years. Spiced combines raspberry and spicy flavors. Looks good?’

The drink combines the refreshing taste of Coca-Cola with a hint of Oreo cookies (Photo: Stock photo of Oreo cookies)

Another Coca-Cola fan, however, was less than impressed: ‘I hear that Coca-Cola is introducing a new permanent flavor called Coke Spiced. There’s nothing tasty about this for me.’

Another user said: ‘Coke hopes the new raspberry-flavored Coca-Cola Spiced will excite younger drinkers’.

Shakir Moin, North America Marketing Director at Coca-Cola, said at the launch this week: “If you walk to the shelves, you’ll see that the amount of spiciness has increased because consumers’ taste buds have evolved.

“We realized this could be an opportunity for us. Can we take something that’s already part of our formula and add a flavor profile that’s interesting, unique, and appeals to the next generation of consumers?”

The cola giant carefully guards its herbal recipe but claims the drink tastes like a boosted version of the spices in regular Coca-Cola.

Coca-Cola is looking for ways to get younger drinkers excited about its signature cola.

In 2022, the store launched Coca-Cola Creations, a series of eight limited-edition Coca-Cola flavors in colorful cans and bottles.

The brand experimented by adding coconut, strawberry, watermelon and other flavors to its drinks.

According to Moin, customer research for Coca-Cola Creations led to the development of Coca-Cola Spiced.

Normally, it takes Coca-Cola at least a year to develop a new drink, but Coca-Cola Spiced took only seven weeks.

Moin said the company hopes to match that speed with future new products: “Consumers are moving faster. The market is moving faster. We have to be faster than the speed of the market.”