Clay Travis conducts a free beer experiment and concludes that people “don’t want to be seen” with Bud Light

Clay Travis on Monday shared the results of a weekend “free beer” experiment that offered people free cans from a cooler at a concert in Nashville and concluded that people will actively avoid Bud Light.

The founder of OutKick posted a video on Twitter of a cooler filled with three different types of beer. He said he let passersby choose “which beer you want.”

A later video showed the cooler again, now filled almost exclusively with Bud Light cans. Travis said people had been avoiding Bud Light all night and reflected that a “big problem for Bud Light going forward is that many don’t even want to be seen wearing it.” [the] Product. They just choose another brand.’

Bud Light has been at the center of controversy since its decision to feature transgender influencer Dylan Mulvaney in a promotional campaign on April 1. Conservative voices pushed for a boycott of the brand, which sent it into the culture wars and reduced sales.

The first video, at 6:45 p.m., showed three different types of beer in the cooler in Nashville

Clay’s later video seemed to show that Bud Light was almost the only drink left

In the first video at 6:45 PM, Travis talks about his experiment. He explains that he put three types of beer in the cooler, including Michelob Ultra, Yuengling, and Bud Light.

In the later video, apparently posted at 10:15 p.m., he said, “I’m not a marketing expert, but the only beer left at the … event – Bud Light.” Not ideal. Not good.’

In a follow-up post, citing figures from Beer Business Daily at the end of April, Travis noted that “total consumption of Bud Light is now down 26%.”

He added: “It’s a complete disaster for the brand. And many now avoid the beer to avoid being mocked for drinking the beer.

“There is no quick fix here, brand is being butchered in red state beer-drinking communities.”

The popularity crisis for Bud Light stems from a sponsorship deal announced in April with TikToker and actress Dylan Mulvaney, a trans woman from California.

Mulvaney had previously gone viral among conservatives for her interview with Joe Biden for NowThis News.

Mulvaney was then recruited to promote Bud Light at the March Madness basketball tournament.

Bud Light’s vice president of marketing said the brand had been ‘on decline for a long time’ and the drive was to attract young drinkers to ‘come and drink this brand’.

She said the brand would evolve from “fratty and out of touch humor.”

In response, a number of conservative voices pushed for a boycott of parent company Anheuser-Busch products, including Kid Rock and Tomi Lahren.

About $5 billion was wiped off the brand’s value.

Two senior marketing executives have since taken a leave of absence and the company has released commercials that seem aimed at winning back conservative audiences.

Clay Travis pictured on Fox commenting on the “utter disaster” as sales fell 26%

Bud Light gifted Mulvaney personalized cans with her face on them, which she promoted on April 1 and shared clips of them with her 10 million+ TikTok followers

Some of Bud Light’s biggest rivals saw their sales increase after the backlash

In light of the controversy, Anheuser-Busch CEO Michel Doukeris appeared to distance himself from the promotion in a phone call with investors last week.

Doukeris said: “We need to clarify the facts that this was one camp, one influencer, one post and not a campaign.

“We will continue to learn, meet the moment in time, all be stronger and we will work tirelessly to do what we do best: bring people together over a beer and create a future of more cheer.”