Christina Aguilera DIVIDES fans as she collaborates with Latto on ad song for food delivery app Just Eat
Christina Aguilera left her fans divided as she collaborated with Latta on a song for food delivery app Just Eat.
Just Eat, which operates in several European countries, brought together two musical artists for an Italian-themed extravaganza.
The duo were decked out in an array of lavishly elaborate costumes, glittering in opulent ball gowns and sassy metallic underwear.
Their song consisted mostly of latto rapping about Just Eat, while Christina provided backing vocals and played her famous melismas.
Fans jumped into the comments, and while some heaped praise on the ad, others raged at how the “worst song” was “SO far below” Christina.
Food: Christina Aguilera left her fans in splits as she collaborated with Latto on a song for food delivery app Just Eat
Singing up a storm: Just Eat, which operates in several European countries, brought together two musical artists for an Italian-themed extravaganza
Use it or lose it: The duo were decked out in an array of flamboyant costumes, shining in opulent ball gowns and sassy metallic underwear
Just Eat has dropped its new ad, which opens with Christina and Lata in an extravagantly designed hallway made to look like it’s made of marble.
The two singers flew across a series of checkerboard tiles after descending a pair of curved steps set against some classical-style statuary.
On the walls were several paintings of both Christina and Lato, designed to be cheeky pastiches of Renaissance artwork.
Lato looked every inch a busty bombshell in a pale blue gown covered in sequins, while Christina was draped in a rose gold ball gown and sparkling diamonds.
At one point, the ad even saw them floating along a man-made canal in a gondola while munching on a Just Eat food delivery.
‘The vocals you gave were simply fantastic!!!!!’ one fan tweeted in the comments. ‘You need to collaborate throughout the song.’
‘Wow!’ exclaimed another fan, while a third bellowed: ‘IN LOVE WITH THIS’ and a third wistfully said: ‘I’m sad this is just a promo.’
‘How PERFECT is it?’ one fan gushed while another wrote: ‘CREDIT TO THE MARKETING TEAM! That’s what a team can do with a BUDGET.’
All Together Now: Their track consisted mostly of latto rapping about Just Eat, while Christina provided backing vocals and played her famous melismas
Discord: Fans jumped into the comments, with some praising the ad while others ranting about how the ‘worst song ever’ was ‘SO below’ Christina
Coming up: Just Eat has pulled out all the stops for its new ad, which opens with Christina and Lata in an extravagantly designed hallway made to look like it’s made of marble
On the subject: Two female singers flew down a series of chessboard tiles after descending a pair of curved stairs set against some classical-style statuary
Set: On the walls were several paintings of both Christina and Lata, designed to be cheeky pastiches of Renaissance artwork
Living the life: At one point, the ad even saw them floating along a man-made canal in a gondola while munching on a Just Eat food delivery
What if?: ‘The vocals you gave were simply fantastic!!!!!’ one fan tweeted in the comments. “You have to cooperate throughout the song”
Praise: ‘Yaaaaaaa!’ another fan exclaimed, while a third bellowed: ‘IN LOVE WITH THIS’ and a third wistfully said: ‘I’m sorry this is just a promo’
“No pun intended”: “I should have gotten @nickiminaj instead of that other girl,” one commenter wrote, adding as a compliment: “Kristina still ate”
However, not all commenters were so enthused, with one qualifying his praise: “The vocals are amazing, but I wish the same effort was put into her artistry.”
“Girl, we wanted a new song, not a new ad campaign,” wailed one fan with a crying emoji, while another opined that Katy Perry’s Just Eat ad last year “was better than this one and definitely catchier.”
“Should have gotten @nickiminaj instead of that other girl,” one commenter wrote, adding as a compliment: “Kristina still ate. Does not make sense.’
Others were more openly dismissive of the ad, such as one who wrote: “This should be SO beneath you. I dont know what to think.’
“This is the saddest song,” wrote another commenter. “I mean, is this a commercial for Uber Eats? I hope you are paid, in money and not in food.’