Chocolate lovers are left baffled after a Cadbury fan revealed a hidden detail on the Roses selection boxes that had gone unnoticed for years.
While many people throw away multiple jars of the treat at Christmas, dozens of fans only recently discovered a subtle link between the Cadbury logo and the signature red rose on the packaging.
On July 9, British meme account @NoContextBrits shared the surprising revelation on X (formerly Twitter).
The after shows a photo of a Roses lid, with the caption: “I was years old today.”
In the image, the fan circles the capital “C” in the purple Cadbury logo, highlighting the center of the rose in the center of the lid.
Chocolate lovers are left baffled after a Cadbury fan revealed a hidden detail on the Roses selection boxes (stock image)
On closer inspection, the same “C” can be seen in bright red at the center of the rose, surrounded by a shadowed outline that accentuates the letter.
This hidden detail, cleverly incorporated into the design, had largely gone unnoticed until now.
The revelation has since gone viral, receiving more than 6,000 likes and dozens of comments from stunned fans.
One said: ‘Well that’s new to me’, while another wrote: ‘I’m really blown away by it.’
A third commented: ‘Oh yeah… I’ll look into that now,’ while another added: ‘Lol I never noticed that before!!’
Another stunned fan wrote: ‘I never knew this either,’ while a fellow chocolate lover announced: ‘My life is so much better now after knowing this. I feel like all my problems have disappeared.’
This happened after chocolate lovers discovered why Cadbury’s packaging is purple and were amazed.
For over 100 years, Cadbury’s chocolate has been wrapped in a distinctive purple wrapper, setting it apart from its competitors.
In a photo uploaded to X, a fan circles the capital “C” in the purple Cadbury logo, as well as the center of the rose in the middle of the lid
The revelation has since gone viral, garnering over 6,000 likes and dozens of comments from stunned fans
The confectionery giant has been using the colour since 1914, when it was introduced as a tribute to Queen Victoria.
In February 1854, Cadbury was granted a Royal Mandate by the monarch, making the company the monarch’s official cocoa and chocolate maker.
The entire Dairy Milk range turned purple and gold in 1920.
One of the Victorian era advertisements shows Victoria sitting on a train and drinking Cadbury’s Cocoa.
In 1914, the company first introduced the color purple, her favorite color, as a tribute to her. Since then, the products in the candy stores have always been purple.