Chloe Ferry shows off her natural beauty as she goes makeup free as she poses in her bra for a stunning photo

Chloe Ferry showed off her natural beauty on Tuesday when she shared a gorgeous new selfie on Instagram.

The George Shore star, 27, posed lying in her bed wearing a black lace bra that showed off her ample cleavage in full.

She smiled for the camera while looking fresh and opting to go makeup free.

Her long raven-black locks were swept back from her face and secured with a claw clip, revealing her plain silver earrings.

Captioning the stunning photo, Chloe wrote, “No better feeling than taking your makeup off.”

The snap comes after Chloe launched her new beauty salon, called Beauté Lounge Salon, in Newcastle last week.

She threw an opening party for the public on Friday and a more private launch ceremony for friends and family later in the evening.

This isn’t the first location of its kind she’s run, as she also owns Chloe Ferry Cosmetics and Hair Repair Club, which offers “hair replacements” to men.

She previously said she “thrives” by helping others, and clearly enjoys transforming the beards of people who struggle with hair loss.

The TV personality revealed last year that she had thrown herself into work and the gym in an effort to recover after the death of her father in December 2021.

She lost him to cancer but finds it such a challenge to accept that he is gone that she texts him often afterwards, forgetting that he is no longer alive.

“It’s kind of a situation where it still doesn’t feel real,” she complained to The Sun.

“It’s the worst thing that ever happened in my life… I think that’s why I’m so focused on the gym, because I don’t think about it anymore.”

Thankfully, after a rough few years, her latest beauty venture seems to be making the once-lost Geordie Shore favorite smile again.