Chelsea unveil new ’90s-inspired’ home kit WITHOUT a sponsor

Chelsea’s new home kit has been released for the 2023/24 season with no sponsor on the front of the shirt.

The Blues dropped official photos of several stars – both former and current – posing in their new jerseys for the upcoming season.

Alongside Mykhailo Mudryk and Reece James were Champions League winning manager Roberto Di Matteo and Dennis Wise.

Mail Sport reported exclusively that they had failed to attract a suitable commercial partner, becoming the first time a Big Six club had not had a sponsor on the front of their shirt at launch.

When releasing the new shirt on Monday morning, Chelsea also warned fans that while no agreement had been reached with a sponsor, it could change ahead of the star of the season.

A Chelsea statement read: ‘Fans should be aware that the 2023/24 home kit seen on the pitch may later have a partner on the front of the shirt. The club will communicate any changes to the kit in due course.’

This comes after the West London side failed to secure a big money sponsorship deal with the club following the end of a deal with telecom giants Three.

That deal had seen them receive £40m a year, although reports now suggest the club should expect less in a new deal, closer to £25m a year.

The Blues had seemingly partnered their shirt sponsor twice, with Paramount+ and betting company Stake both linked.

However, a deal with the former was blocked by the Premier League, as it was believed division rights holders might be upset.

The international streaming service does not broadcast Premier League matches in the UK and would not be allowed under the Deed of License, the contract between clubs and Premier League.

The shirt itself is inspired by the increasingly popular designs of the 1990s that are now a staple of major clubs in the Premier League.

Rivals Arsenal and Manchester United produced particularly popular kits last season, drawing similar inspiration from the decade.

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