Cheers, Graham! sales of Norton’s own wine were 3.7 million
Sales of Graham Norton’s wine are booming as drinkers increasingly seek out well-known alcohol brands.
The TV presenter’s GN label, which he launched a decade ago, sold more than 3.7 million bottles last year, according to New Zealand maker Invivo.
The company had to buy more vineyards this year to meet demand.
Sales in the decade that Norton’s wine has been on sale are expected to reach 20 million bottles by the end of December.
He said, ‘I don’t just put my name on the wines, I’m so involved and love being a part of the process.’
Huge success: Sales of Graham Norton’s wine are booming as drinkers increasingly seek out famous alcohol brands
But the 60-year-old, who pours his wine on his talk show, faces competition from other celebrities.
Last year’s fastest growing alcohol brand would be Kylie Minogue’s own wine – launched three years ago – selling four million bottles.