CheekyGlo now makes $144,000 in a week thanks to viral TikTok

A millennial entrepreneur has revealed how a casual conversation with a friend led to her own self-care business, which now generates a whopping $144,000 a week in sales.

Xixi Liu, 28, started CheekyGlo with her business partner Allen Fu, 27, in October 2020 in the midst of the COVID pandemic.

They worked out of Allen’s garage, initially with nothing but a laptop, a label printer, and $1,500.

In the first four weeks of sales, they made $20,000.

Four months later, they had racked up $100,000 in sales.

Now they have more than 20,000 gloves to 16,000 customers in 49 countries and are now selling one product every three minutes.

The company sells a range of exfoliating products, the most popular of which is a $32 body glove, which was inspired by the one Xixi used growing up in Harbin, northern China.

“It’s our tradition there to go to bathhouses and get full-body scrubs with these kinds of gloves,” Xixi told Daily Mail Australia.

“I told Allen about the glove in a random conversation.

“He tried it too and was amazed!”

Since she was young, Xixi has used the mittens to treat her skin condition, keratosis pilaris.

When she moved to Sydney from China, she couldn’t find any product as effective as the mitts at home.

She and Allen then set to work creating her own version, which is now loved by Aussies.

The glove works by trapping dead skin and dirt, meaning no harsh chemicals or granules commonly found in exfoliating products.

Allen and Xixi also say the gloves can solve common skin problems and remove fake tan.

Suitable for all skin types, the exfoliating gloves made from 100 percent viscose fabric cost $32 each, while the silk facial glove retails for $55.95.

The “miracle” product promises to remove dead skin, dirt and fake tan in just minutes, leaving the body smooth after one use.

Xixi – who suffers from dry skin, keratosis pilaris and ingrown hairs – said she noticed an improvement in her skin after using the glove on herself.

“The mitt is a great natural alternative that doesn’t require any additional products to work — all you have to do is scrub your skin after soaking it in the shower,” she said.

‘The fabric’s unique texture clings to dead skin cells and dirt, rather than relying on harsh chemicals and granules.

“The gloves provide a visible peeling of the skin that gives customers instant satisfaction, knowing that the product works naturally to remove all impurities from their skin.”

The brand has seen a spike in sales since a Tiktok video of Xixi using the product went viral, racking up 4.3 million views.

“Tiktok has been a key element to our brand’s success,” added Xixi.

“We are able to communicate the benefits, highlight real case studies and real results while amplifying glowing customer testimonials.

“The most recent video has exceeded our wildest expectations. Our jaws dropped when we saw $144,000 in just one week.”

“Of course it helps to have a product that actually works and the results speak for themselves,” she continues.

“Allen and I take pride in our dedication to product development and rigorous testing to ensure the great results we are known for.

“Thanks to the virality and power of social media, we have been able to help so many of our clients who previously could not find a solution for the occurrence of keratosis pilaris.”

“CheekyGlo’s success can be attributed to teamwork, execution and great coverage,” Allen added to Daily Mail Australia.

“We were able to quickly create the framework for our business and get it to market quickly to test our idea and product.

“Launching with an MVP (minimum viable product) was very helpful for us to test our website and product. Combined with our brand message and our vision to make self-care normal, we really tried to take all variables into account at launch.

“We are immensely grateful for the support of friends and family who have shared and supported our brand since its inception. From there we could reach the world via social media’.