Celebrity-beloved brand behind ‘holy grail’ beauty buy that sells every 38 SECONDS launches unexpected new product: ‘Never thought I’d do this’
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The celebrity-loved brand behind a ‘holy grail’ beauty buy that sees a tube sold every 38 seconds, has surprised fans with the latest skincare product.
Trinny Londonknown for being best-selling BFF Eye Serum Concealeradded the new one Take Back Time eye treatment to the radiant skincare empire, the brainchild of legendary fashion and beauty entrepreneur Trinny Woodall.
After three years of preparation, the Peptide-infused eye formula has finally reached Australian shores after showing impressive results in clinical trials.
The skin care product Clinically proven to visibly reduce crow’s feet, under-eye lines, bags and drooping eyelids between four to twelve weeks*.
The delicate skin around the eyes is often thinner than the rest of the face, making the area more vulnerable to signs of aging such as stubborn lines, crow’s feet and dark circles.
In a laboratory study on skin health and longevity, conducted by Trinny LondonThe brand’s mini protein technology has been shown to reduce the appearance of lines and wrinkles* around the eyes.
According to science, the beneficial ingredients, including pro-derma hyaluronic acid and ashwagandha, are formulated to improve skin function, resulting in a visibly renewed eye area**.
Trinny London is new Take Back Time eye treatment Clinically proven to visibly reduce crow’s feet, under-eye lines, bags under the eyes and eyelid sagging between four to twelve weeks*
Woodall previously told fans she had no plans to expand the skincare range beyond just the essential ingredients, but after researching new skincare ingredients she has a new eye treatment for her beloved collection.
Priced at $122 per bathtub, Take back the time was developed through extensive clinical trials after the entrepreneur tested 57 prototypes in her laboratory in Great Britain.
‘I never believed in the concept of an eye cream until I discovered its incredible, powerful effects mini protein to totally transform the eye contour,” she said.
‘Seeing is believing.’
In an interview with Daily Mail Australia, Woodall expressed her excitement about the launch of Take back the timenoting that clinical trial participants noticed a visible reduction in the lines around their eyes within seven days.
“We’ve had great results,” she said.
“So it’s about your past, your present, and it protects your future you. That’s how I see it as a treatment.’
Woodall said she “never” wanted to make an eye cream, but was inspired to develop her own formula after discovering a little-known skincare ingredient three years ago.
“We always look at research papers on new ingredients and we had found this ingredient called a mini protein, which is a form of peptide and amino acid, but it worked in a different way,” she said.
Priced at $122 per bathtub, Take back the time was developed through extensive clinical trials after testing 57 prototypes in its laboratory in Great Britain
After reading the clinical trial findings, the founder and CEO of Trinny London said she believed the ingredient would be beneficial for the eyes.
‘So wWe had the idea that we could create a great eye formula that was a treatment and not a cream, and I purposely call it a treatment,” she explained.
“So that’s where it started.”
Fans of the brand are excited to get their hands on the new thing eye treatment – after Woodall shared a teaser on her Instagram Story ahead of the launch, saying: “It never happens, but it does happen.”
‘Quiet! I need it,” said one fan.
Another shared: ‘Ohhhh I hope it’s the eye cream.’
‘Are eye cream. Hurrah!’ one added.
The new creation comes from the back of the brand’s favorite BFF Eye Serum Concealer ($50), with one tube sold every 38 seconds.
Woodall founded Trinny London from her kitchen table in 2017 with one goal: to give everyone the tools they need to feel their best.
The beauty brand – loved by celebrities, makeup artists and beauty enthusiasts worldwide – is known for its best-selling items, including the BBF SPF30 Cream ($75), Eye2Eye eyeshadow ($34) and BFF De-Stress tinted serum ($75).
* Clinically proven in an independent clinical trial versus placebo for four, eight and twelve weeks
**The user trial for Take Back Time was conducted on 180 people over eight weeks