CBS ‘cashed in an extra $60MILLION for Super Bowl overtime commercials’ after Kansas City Chiefs needed a fifth quarter to beat the 49ers… and network has now brought in a ‘record $700m in ad revenue for the big game’
CBS has broken records for Super Bowl ad revenue after reportedly raking in an additional $60 million — all thanks to the game going into overtime.
The Kansas City Chiefs needed a fifth quarter to beat the San Francisco 49ers — only the second time in history the Super Bowl went into overtime — and that provided a huge commercial boost for the network hosting the game.
In fact, Sportico report that CBS raked in an additional $60 million from 10 additional ads during the added period, bringing their total ad revenue from the big game almost to an eye-popping $700 million.
The additional ten TV commercials came during a 14-minute, 57-second overtime period, allowing the Chiefs to seal their 25-22 victory and consecutive Super Bowl rings.
It was reported that CBS initially raked in a $635 million windfall from their regular commercials from the rest of the broadcast.
The Kansas City Chiefs needed overtime to win the Super Bowl, which was great for CBS
The extra period of the game included Beyonce’s Verizon commercial
It has been reported that CBS raked in nearly $700 million in advertising revenue during the big game
Slots for a potential commercial overtime slot were sold by CBS at a reduced rate, with the network airing five to seven emergency spots.
According to Sportico, the going price for a regular 30-second commercial during this year’s big game was about $6.47 million. It’s unclear how much of a discount was offered for a potential overtime slot.
After the very first Super Bowl overtime in 2017, that year’s broadcaster Fox revealed that salespeople were fielding calls from advertisers in the fourth quarter as they realized an additional quarter was coming.
Because Tom Brady and the New England Patriots only made nine plays to score a touchdown, Fox only managed to release four commercials before the end of the game.
The new overtime rules that went into effect this year worked in CBS’s favor, as they took in six more than their rivals at Fox.
Ariana Grande was the star of another commercial during this year’s Super Bowl
Taylor Swift was prominently featured during the broadcast as she watched boyfriend Travis Kelce
CBS lucked out by only getting the second Super Bowl overtime, between Chiefs and Niners
Most of the overtime commercials during this year’s Super Bowl were reruns from earlier in the evening, including Verizon’s “Beyonce breaks the internet” and an edited version of State Farm’s Arnold Schwarzenegger ad.
Universal Pictures’ teasers for Monkey Man and Kung Fu Panda 4 were also shown during the final stages of the broadcast.
All the commercials were shown to a record audience after it was revealed this week that 123.4 million people had tuned in.
That’s a record for the Super Bowl and – incredibly – goes down as the second most-watched broadcast in American TV history, behind only the moon landings.