Cardi B and Offset’s McDonald’s deal criticized by franchisees, who fear for the brand’s image

Cardi B and Offset’s branding deal with McDonald’s has been criticized by some of the fast-food giant’s franchisees, amid concerns the deal will damage the chain’s family-friendly image.

The WAP rapper Cardi, 30, and the Migos star’s husband Offset, 31, announced their partnership and custom meal with McDonalds last month, but the decision to collaborate with the couple, known for their profanity and sex-charged lyrics, has drawn attention.

The couple’s official meal includes a cheeseburger, BBQ sauce and a large Coke for Cardi and a Quarter Pounder with cheese and a large Hi-C Orange Lavabust. The couple also share an order of large fries and a hot apple pie to finish off the meal.

According Fortunesome franchisees have cited McDonald’s Golden Arches Code, which states: “Partnerships with celebrities and influencers who have a potential risk of damaging our brand based on statements they have made or positions on certain issues are not permitted. “.

It is also revealed that ‘music associations associated with content that includes offensive language in the lyrics’ are prohibited.

Cardi’s iconic 2020 hit WAP (an acronym for Wet A** P****) memorably included over 40 profanities, and its music video inspired a raunchy dance trend on TikTok.

Dick Adams, a former McDonald’s restaurant owner and franchisee consultant, told the publication that Cardi B-Offset’s endorsement was a “culture shock.”

He said: “Especially if you’re a franchisee and you’re in your 50s or 60s and you don’t have kids and you haven’t been exposed to any kind of these letters.”

“I’ve talked to a lot of franchisees who are concerned about this, but it’s good for sales and the companies are behind it. I don’t think there’s much going back.

Tariq Hassan, McDonald’s director of marketing and customer experience for the US market, said, “We are focused on putting McDonald’s at the center of the culture.” Cardi and Offset are an iconic couple who have their own tradition of date nights at McDonald’s that goes back years. We are proud to share a little piece of that.

Additionally, it was claimed that franchisees were upset when rapper Travis Scott collaborated with the fast food brand in 2020, due to his obscenity-laden lyrics.

Travis Scott’s meal included a quarter pounder with cheese, bacon and lettuce, fries with BBQ sauce and a Sprite drink for $6.

DailyMail.com has contacted representatives from Cardi B, Offset and McDonald’s for comment.

Raunchy: Cardi’s iconic 2020 hit WAP (an acronym for Wet A** P****) memorably included over 40 profanity, and its music video inspired a raunchy dance trend on TikTok.

OMG: Dick Adams, a former McDonald’s restaurant owner and franchisee consultant, told the publication Cardi B’s endorsement -Offset was a ‘culture shock’

Menus across the country: It was further claimed that franchisees were upset when rapper Travis Scott collaborated with the fast food brand in 2020, due to his profanity-laden lyrics.

After the Super Bowl ad ran last month announcing their deal, Cardi and Offset shared a snapshot of them on Instagram teasing the meal, with the caption: ‘Get ready y’all! Cardi B & Offset Food on 2/14!! @mcdonalds.’

‘Let me tell you, McDonald’s is date night done right. It doesn’t have to be all boujee. Get your date, have a good meal and have fun, that’s all,” Offset said in a statement.

“Whether it’s for a date night or a bite to eat after late night study sessions… I always ask Offset to take me to McDonald’s,” Cardi B said in her statement.

‘And now Offset and I have a meal named after us! I want all my fans to try it, especially with that BBQ sauce,” she added.