Cancelled influencer gets called out for social media birthday gaffe
Emma Claiir has been called out for a blunder in an Instagram post to celebrate her 29th birthday.
The Sydney influencer, who recently apologized after running a story about killing two cats as a child, posted a message about a fresh start on Sunday.
The Instagram post only talked about “loving herself forever” and being proud of herself alone — with snark account Dutch Minty berating her for not naming her child.
“Happy 29th birthday to the only person in my life that I will love and be proud of forever,” she wrote in the post.
The new mom was called up by Dutch Minty, who took issue with the fact that she didn’t name her eight-week-old son, Jett.
Emma Claiir has been called out for a blunder in an Instagram post to celebrate her 29th birthday. pictured
“Surely your 8 week old baby would also be someone you love forever and be proud of…” they pointed out.
Emma has only just returned to Instagram amid some ill-received posts.
The influencer took a break after being kicked off social media after mean moms criticized her for “toxic positivity” this month.
Instagram snark account Dutch Minty, wrote: ‘Your 8 week old baby would definitely also be someone you love and be proud of forever’
“It has just been brought to my attention that my last [post] about having a tough Mother’s Day is a form of toxic positivity and can be detrimental to other moms who are struggling and that I need to do better,” she wrote.
Emma continued that she was “in hiding” for a while to protect her sanity.
“It seems like nothing I post is good enough these days and everything I post is wrong and right now I can’t be bothered to please everyone,” she snapped.
Emma regularly posts beautiful photos about new motherhood, including her newborn son Jett
“I’m doing my best to be somewhat real and relatable here and hope I can help at least one person feel better or less alone, but it’s getting harder and harder to show up when I’m constantly being told I’m with be wrong or be poisonous. or should do better.’
Widely criticized, Emma was ousted by makeup company MCoBeauty in April after admitting to two incidents of historic animal cruelty on an episode of her podcast, Simply Chaotic.
Three other brands subsequently cut ties with Claiir, including a vegan makeup company that promotes how it doesn’t test its products on animals.
Lust Minerals confirmed in a lengthy Instagram post at the time that it would no longer be working with Claiir.
Emma recently said she was ‘in hiding’ for a while to protect her mental health, with her birthday post a few weeks after
“We are deeply saddened by the events that have taken place regarding Emma Claiir. Lust Minerals does not condone cruelty of any kind. We stand by our values - our products are cruelty free and vegan certified,” the statement read.
‘As a company we take these matters very seriously and have therefore made the decision to end all activities with Emma Claiir. Our community is our first priority.’
Fashion retailers Glassons and Princess Polly also distanced themselves from Claiir, saying they would not work with her in future campaigns, according to screenshots of DMs the brand sent to customers.
The screenshots, obtained by the “snark” account Influencer Updates AU, confirmed that both labels had cut ties with Claiir as a result of her cat controversy.
The influencer often posts cute pictures with her newborn son on social media
Claiir had shared the bizarre confession on her podcast, after being asked by her co-host Kristy Jean to reveal a personal secret.
The mother of one left Jean baffled by admitting, “I killed my cat.”
Chuckling awkwardly, Claiir continued, ‘I didn’t mean to… I was young, I was a child.
“I waved my cat. I thought it was just a hug. And I accidentally released it.”
Claiir clarified that the animal died “of fright,” rather than of any injuries from being flung across the room.
After sharing a laugh with her co-host, Claiir added, “I just wanna say, I’m giggling about it now, but this happened for years and years and years [ago].
“And, like, I was crazy about a little kid.” Incredibly, Claiir went on to admit that she “also accidentally killed her best friend’s cat.”
Emma was widely criticized in April after admitting to two incidents of historic animal cruelty on an episode of her podcast Simply Chaotic.