Can the Disney-Reliance combination redefine the Indian advertising market? | Business News – Business Standard

“No one in India has yet been able to use TV viewership and reach combined with online video to reframe the conversation with advertisers,” Vivek Couto, executive director and co-founder of Media Partners Asia

Rajiv Dubey is senior managing director and head of media at Dabur India. From honey and hair oil to sweets and cough syrups, the Rs 11,975 crore (revenue) Dabur sells a range of consumer products to Indians. In the financial year ending March 2023, it spent Rs 640 crore on advertising. About 70 percent of this was spent on television. So how does Dubey view the merger of Reliance Industries (RIL)-owned Viacom18 and Bodhi Tree Systems into Disney-owned Star India?

The merger announced last week will create a broadcasting organization with 110 channels such as Star Plus and

First print: March 4, 2024 | 10:30 PM IST