The owner of Cadbury is said to have an eye on rival chocolatier Hershey’s.
If Mondelez’s move succeeds, it would create one of the largest confectioners in the world, bringing together favorites like Dairy Milk and Reese’s Pieces.
Hershey’s shares rose more than 13 percent in New York, giving it a value of £30 billion.
But Mondelez, valued at £65 billion, fell lower. Mondelez has made a preliminary approach to a possible combination, according to Bloomberg.
The report said deliberations were at an early stage and there was no assurance that the talks would lead to a deal.
Mondelez also tried to acquire The Hershey Company in 2016, but the £18 billion bid failed.
Choc merger: Cadbury owner Mondelez is said to be eyeing rival chocolate maker Hershey’s, which makes chocolate Reese’s with peanut butter
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