Busy mum who suffered post-natal depression now making millions with DIPD Nails

A mother of two who suffered from postpartum depression and anxiety now makes an average of $1 million a year selling at-home nail kits.

Melbourne’s mother, Natalia Kajkic, co-founded the DIPD Nails brand in 2020 with reality star Natalie Stamp after the two met at an airport.

Ms. Kajkic, 36, told FEMAIL that from a very young age she was driven to have multiple sources of income as she grew up in a financially unstable household.

“I was raised by a single mother and we really struggled financially, there were times we didn’t have a car, so growing up all I ever wanted were things we couldn’t afford,” Ms. Kajkic said.

DIPD Nails offers powder manicure kits for clients to get their nails done in the comfort of their own home, without the smell of any unpleasant chemicals (pictured: Ms. Kajkic with her two daughters)

‘My younger sister and I never had money for the school canteen and we didn’t have many toys to play with; from a very young age I developed this mentality of how can I have more than what I have now?’

Today, Ms. Kajkic is forever grateful for the success she has achieved in business and believes that others who want the same result can achieve it if they put in enough work.

The DIPD Nail Starter Kit is $129.90 and creates 10 manicures

DIPD Nails offers powder manicure sets for customers to get their nails done in the comfort of their own home, without the smell of any unpleasant chemicals.

While the concept of powdered nails isn’t new to the beauty world, there were hardly any available in Australia.

The business idea came as nail salons were closing due to Covid-19 lockdowns, prompting clients to look for alternatives.

After some research, Ms. Kajkic came across an alternative product and recommended it to Ms. Stamp, who then entertained the idea of ​​creating her own nail beauty line.

The two invested $2,000 each in the brand, choosing a local manufacturer in Melbourne that was on the verge of closing due to the pandemic.

In the first week alone, the company received 300 orders and, to date, its highest sales on record was 27,000 orders in 24 hours. The two founders also Divide responsibilities and income equally.

Ms. Kajkic started the business to become financially stable and occupy her mind after suffering from postpartum depression following both pregnancies.

The business not only helped make Ms. Kajkic financially stable, but it helped ease her thoughts about self-esteem when she became a mother.

While Ms. Kajkic always wanted children, the drastic change in lifestyle and identity change associated with becoming a mother was “overwhelming.”

She experienced anxiety, often had a hard time leaving the house, and was dazed by “what if” scenarios if something went wrong.

‘In many ways, I feel that motherhood is the greatest achievement. But maybe because of the pressure of society and the cost of living, I wanted to occupy my mind in another way, ”she said.

“And now I hear a lot of moms say they want to start a side job for themselves and feel a sense of accomplishment in another way, especially if they’re not working.

“Now this gives me flexibility as a mother because I’m not tied to a job.”

In the first week alone, the company received 300 orders and, to date, its highest sales on record was 27,000 orders in 24 hours. To date, Ms. Kajkic says the brand has billed close to $3 million (pictured right: sales over the last month)

To date, the brand has received over 50,000 orders from customers across Australia and the world, with a turnover of $3 million.

Ms. Kajkic was also able to buy her ‘dream car’, an $80,000 Range Rover Spot, which she took years to save up for.

I have achieved a lot because I am not afraid of taking risks, but I have also had a lot of failures. I lost $10,000 in a company during the manufacturing process when the factory closed,” he said.

The kits are suitable for women who do not want to spend more than $60 each time they visit a beauty salon. It is also a therapeutic form of self-care.

The standard DIPD Nail Kit includes enough powder to repeat a manicure ten times.