Budweiser is giving away beer for free in stores with new promotions after backlash from Dylan Mulvaney

Budweiser is giving away its beer for free with new promotions after Dylan Mulvaney’s backlash wiped out nearly $16 billion from parent company Anheuser-Busch’s market value.

Anheuser-Busch has seen its market capitalization drop $15.7 billion since the disastrous campaign with Mulvaney, and since April 1, the company has been falling steadily.

In the final battle to return to the good graces of customers, Bud Light unveiled a new promotion online called the US Budweiser Family Memorial Day Rebate.

The rebate promises an amount “equal to the purchase price of one pack of 15 or larger, up to $15” of Bud Light, Budweiser, Budweiser Select, or Budweiser Select 55 paid through Anheuser-Busch Digital Prepaid Mastercard.

Based on recent prices, packs of beer would be given away for free.

Meanwhile, some local beer retailers have offered less than $15 for 15 packs or more of these Budweiser products — making the products free after discount — before taxes and state restrictions.

According to the Bud Light site, the discount is paid for via a digital prepaid card.

Customers must provide proof of purchase, an image of the box barcode, and their receipt to have the prepaid card shipped to their home address.

A maximum of two entries can be submitted until the end of the month between May 17 and May 23 and another between May 24 and May 31 and forms must be submitted by June 14.

On Wednesday, a Shaw’s Supermarket in Nashua, New Hampshire, had 30 packs of Bud Light cans on sale for $19.99, down from $24.99, bringing the price after deductions to about $5.

Social media users are also shocked by the action.

A Twitter account posted photos from two different stores in Wisconsin showing signs promoting $14.99 20-pack prices with a $15 discount, which would end up paying buyers $0.

The parent company’s competitors, meanwhile, have seen a $3.2 billion increase in market value for their brands in the same time.

Molson Coors, owner of Coors Lite, has seen a $2.2 billion market value increase, about 20 percent, while Heineken has peaked at $1 billion – up 1.7 percent.

According to JPMorgan beverage analyst Jared Dinges, Bud Light sales fell more than 23 percent in the week ending May 6.

He said the US bank expects a volume decline of 12 to 13 percent over the course of a year.

“We believe there is a subgroup of US consumers who will not be drinking Bud Light in the foreseeable future,” the analysts said on Tuesday.

He added: “Equities have underperformed EU Beer peers by 15% since early April.

“We believe this is due to uncertainty in the US as investor focus has completely shifted to the potential impact of the Bud Light controversy.”

The expected drop in earnings, before interest and tax, follows a 12 percent drop in volume and a 10 percent drop in sales.

In another effort to counter the backlash, Anheuser-Busch told wholesalers it will buy back unsold boxes of Bud Light that have passed their expiration date.

Mulvaney posted the content on the occasion of the NCAA March Madness tournament, before joking that she didn’t know what sport she was promoting.

Experts also warn that the high demand threatens to create a shortage of competitor beers.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the “entire industry is in shock.”

He argues that the renewed demand for non-Anheuser-Bush lagers could lead to a trickle-down effect on the industry.

He said, “Even Bud’s competitors don’t really dance on the grave because they know it could have happened to them.

“You can’t just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a few weeks to make.

“So they haven’t had any major supply issues yet, but we’re about to celebrate Memorial Day and we could probably see some supply shortfalls there.”

Schuhmacher even claimed that Molson Coors might not be able to give the Americans enough beer for Memorial Day weekend.

The Mulvaney deal came after the brand’s ousted marketing chief, Alissa Heinerscheid, said she planned to update the “fratty” and “out of touch” branding.

Industry analysts have warned that unless something drastic changes, the negative volume trends will continue into the summer.

For the week ending May 6, Bud Light retail sales in the US were down 23.6 percent compared to the previous year. And the week before, ending April 29, sales were down 23.3 percent.

This follows sales declines for the week ending April 22, which were 21.4 percent. And seven days earlier, the dip was 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

The data – which shows sales in the US are falling by as much as 20 percent each week – has since been described as “poor” by industry experts.

Bump Williams of Bump Williams Consultancy told DailyMail.com, “I don’t think the sales/volume declines will get any worse, but I do think their negative volume trends will continue.”

He said a 20 percent drop in sales appears to be the new “normal” for Bud Light.

But he added that experts are waiting to see what will happen to sales during Memorial Day and the summer sales season to assess whether the damage will continue.