Bud Light’s parent company Anheuser-Busch InBev has lost more than $6 BILLION in market cap
Bud Light’s parent company has lost more than $6 billion in market cap since announcing its partnership with a polarizing transgender internet personality.
The brand’s alliance with 26-year-old Dylan Mulvaney, revealed on April 2, has since sparked outrage and calls for a boycott — and now appears to be hitting Anheuser-Busch where it matters most: in the wallet .
In the days leading up to the announcement, shares of the Belgium-based brewer traded around $66 — a record not seen since before the pandemic.
When the market closed Wednesday, the beer giant’s stock was trading at about $63, a drop of more than 5 percent in Anheuser-Busch’s total share value — a concept more commonly known as “market capitalization.”
Currently at $125.73 billion, the company’s market cap stood at $132.38 billion six days ago as Brass sticks to their deal with Mulvaney – an outspoken activist who has more than 10 million followers on social media.
Bud Light’s parent company has lost more than $6 billion in market cap since announcing its partnership with a transgender influencer
The brand’s alliance with 26-year-old Dylan Mulvaney, revealed on April 2, has since sparked outrage and calls for a boycott — and now appears to be hitting Anheuser-Busch in the pocket
The sharp drop comes after Anheuser-Busch’s share price experienced a brief rise in the second half of March, which in turn was a continuation of a continued slow climb back to share prices above $80, which the company reported pre-March. 2020 boasted.
On March 20 of this year, the stock was trading around $60 — a resistance mark it had hovered around since January.
However, on March 31, the stock rose to $66.73, a peak not seen in three years.
Since then, shares have plummeted — with the decline coinciding almost to this day with the newly announced partnership between Mulvaney and Anheuser-Busch’s best-selling beer brand.
Bud Light, also the best-selling beer in the count, began their partnership with Mulvaney by sending the influencer – who began transitioning from male to female in 2021 – custom cans with her face and pro-LGBTQ language, to commemorate being a woman for over a year.
The gift – touted by the star in a series of partner posts – was the start of the since-confirmed partnership, which was further confirmed by a subsequent video featuring a nude Mulvaney.
Mulvaney appeared in a bathtub in front of her 11 million followers drinking a can of Bud Light and almost single-handedly sparked the storm of backlash that has been seen since, in which several have renounced the flush completely in protest of the partnership.
Critics such as Kid Rock — who filmed himself taunting several cases of the best-selling beer — are now accusing the brand of pandering to the progressive left.
Some have taken credit for Anheuser-Busch’s recent drop in value, while others expressed disapproval of Mulaney as the brand’s new face on social media.
Amid this outcry, Bud Light’s parent company was forced to issue a formal statement saying it supported Bud Light’s decision to partner with Mulvaney, who documented her rise from womanhood to internet stardom with a series of videos.
Mulvaney’s April 2 Instagram post said she drank a beer with her face pressed to the can and lay in a bathtub knocking Bud over the back
Anheuser-Busch defended the gift in a statement, saying: “From time to time, we produce unique commemorative tins for fans and for brand influencers, such as Mulvaney. This commemorative tin was a gift to celebrate a personal milestone and is not for sale’
“Anheuser-Busch is partnering with hundreds of influencers from our brands as one of many ways to authentically connect with audiences from a variety of demographics,” the representative said in a statement shared with several outlets last week.
It added: ‘From time to time we produce unique commemorative tins for fans and for brand influencers, such as Mulvaney. This commemorative tin was a gift to celebrate a personal milestone and is not for sale to the general public.”
Their doubling, however, only infuriated customers even more — and likely played a role in Anheuser-Busch’s recent market woes, which began for the most part at the beginning of the month.
Incidentally, the first day of trading in April was April 3 – the day after the Mulveney partnership was formally announced.
During a podcast appearance on Tuesday, Mulvaney commented on the stark backlash seen since then, saying her critics are taking advantage of an easy target.
“The reason I think I’m so… I’m an easy target is because I’m so new to this,” Mulvaney told ROsie O’Donnellll on the famed comics podcast Onward with Rosie O’Donnell/
“I think it’s much harder to go after a trans woman who’s been doing this for like 20 years. I think maybe they think there’s a chance with me… But what’s their goal?’ ‘
When approached by reporters in Hollywood about the backlash shortly before, Mulvaney — who has made more than a million dollars from brands like Kate Spade, Crest and InstaCart — said she’s “thriving” and “doing great.”
These people don’t understand me and everything I do or say is somehow taken out of context and used against me and it’s so sad because everything I try to put out is positive.
“It tries to connect with others who may not understand me. It’s to make people laugh or to make a child feel seen.”
When approached by reporters in Hollywood shortly before about the backlash, Mulvaney — who has made more than a million dollars from brands like Kate Spade, Crest and InstaCart — said she is thriving and doing great.
When asked if she expects the recent turmoil to pass and if transgender influencers are “the future,” the TikTok star answered – about a week after her appearance as the beer brand’s ambassador – with a resounding “yes.”
DailyMail.com has contacted Anheuser-Busch for comment.