Broadcom has confirmed it will end VMware's channel program, leaving some existing partners concerned about whether they will continue to get the same service.
In its place will be Broadcom's Advantage Partner Program, which is confirmed to be available by invitation only.
The shakeup is just one of a growing list of changes being rolled out across the VMware portfolio following Broadcom's recent acquisition of the cloud computing and virtualization company.
VMware's channel program ends in 2024
In a statement to The registerBroadcom confirmed: “Effective February 5, 2024, Broadcom will transition VMware's partner programs to the invitation-only Broadcom Advantage Partner Program.”
“Based on recent conversations with hundreds of partners worldwide, this transition will help our partners achieve even greater opportunities for profitability through simplified bundled offerings and expanded service revenue opportunities.”
The fact that Broadcom's replacement is by invitation only means that if customers who previously worked with partners are denied access, they could face new challenges.
Broadcom says it “remains committed to creating value across our combined ecosystem, which has become stronger with the addition of VMware partners,” but the potential for even more changes, after some already quite big changes, could ultimately be a bitter can leave a taste. in the mouths of customers, ultimately causing them to seek alternative services elsewhere.
In early December, the company announced that it would stop selling perpetual licenses and instead focus on a subscription model.
Broadcom also unveiled a “dramatic simplification” of the VMware portfolio.
Ny Breaking Broadcom has asked whether existing program customers will be eligible for the replacement service immediately, or if they will only be eligible upon receipt of an invitation. We also asked for more details about how the programs compare. We did not immediately receive a response.