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Your Fall Must-Have Staple: Shoppers Go Wild For Flattering $89 ‘Stretch’ Denim Mini Dress That Sells Out In Less Than An Hour
- Australian brand FAYT The Label launched a chic black denim mini dress
- The $89.95 Saveira dress sold out in just an hour this week
- Founder Brittney Lee Saunders Was Absolutely “Blown Away”
A simple denim mini dress from fashion label FAYT The Label is making a splash on social media.
The $89.95 Saveira dress just launched this week and grew so quickly in popularity that it sold out in just an hour.
Founder Brittney Lee Saunders, from Newcastle, New South Wales, was flabbergasted by the result and had to order three times the amount of available stock due to high demand.
The 29-year-old CEO, who owns several of her own brands, told FEMAIL she was absolutely “blown away” and in awe.
‘After it sold out we placed a pre-order which sold four times the amount it originally sold online!’ she said.
Brittney Lee Saunders’ label FAYT The Label launched a chic new denim minidress this week that sold out in just an hour (pictured: Brittney in the Saveira dress)
The Saveira dress is said to be the “perfect combination of style and comfort” and features flattering front chest pockets with large silver buttons.
The new black denim dress is said to be the “perfect combination of style and comfort” and features flattering front chest pockets with large silver buttons.
It’s made from a ‘stretch’ denim fabric, making the outfit ideal for all-day wear to the office or while out and about.
At the moment, only the black shade is available for pre-order, but two new colors, white and taupe, will be released on Wednesday night, March 1.
“Our black Saveira dress took us over 12 months and to see it sold out in less than an hour was amazing and confirmed that all the effort was worth it.” Brittney said.
“We wanted to make sure the fit and shape of the dress was 100 percent amazing and I’m so glad I went through multiple shows to sell this dress.”
Brittney said she hopes the additional colors will be just as popular with shoppers.
It’s made from a ‘stretch’ denim fabric, making the outfit ideal for all-day wear to the office or while out and about.
The label prides itself on being a size-inclusive brand, so the dress is available in sizes 6-24.
FAYT The Label prides itself on being a size-inclusive brand, so the dress is available in sizes 6-24.
Some customers who managed to get hold of the outfit have also left positive five-star reviews on the website.
Some also suggested buying the next size up from your usual size for more length.
‘Good quality and good stretch. I’m normally a size 14-16, I got down to a size 18 and I’m glad I did because I feel like it’s a small fit and quite short. Very nice, but increase the size! a woman wrote.
‘The perfect amount of stretch and hugs the body in all the right places! My only issue is that it’s a bit short, and I’m a short person. So fucking good! added another.
A third wrote: ‘This is my first purchase here and I love it! He arrived so quickly and is true to size. Very flattering and comfortable. Good quality material and you can dress it up or down. I have received so many compliments every time I have put it on.