Briana just wanted a new haircut before heading off on a dream trip to Europe. It ended in hysterical tears, an ugly race row and vicious death threats to her hairdresser
- Luxury hair salon is slammed by a TikTok user
- The customer roared as she explained her ‘horror’ cut
- The company is now inundated with death threats
A furious row has broken out after a woman paid $230 for a specialist stylist to cut her curly hair, only to have the end result left her sobbing.
Briana branded her ‘horror cut’ the worst she’s ever had in a sizzling TikTok clip seen by millions after she left the trendy city center hairdresser in tears.
The video sparked angry reactions online as others rushed to attack the Sydney hair studio and its staff online with a barrage of racist attacks and death threats.
In her video, Briana revealed she had a haircut and treatment at Rumbie & Co, a salon in Chippendale, before heading off on a European adventure trip in May.
The hairdresser claims there are stylists who specialize in curls and waves, but Briana said she was so devastated by the cut she couldn’t even look in the mirror.
“Guys, I know it’s just hair, but I went to a curly hair specialist today — this studio only does curly hair — and this is the length,” she gushed in the viral TikTok clip.
On Thursday, the Rumbie & Co founder uploaded her own video to TikTok to apologize to Briana for “that haircut” and explain that she had received a $115 refund.
In the original video, Briana cried on camera because of the devastating haircut that left her feeling “ugly.”
She claimed that after the haircut she was told that her hair looked like a ‘frizzy ball’ because ‘…your hair is dry and frizzy, it’s dead – that’s what it looks like’.
Briana said she eventually asked for a refund, but they would only give her $20 back.
“I was like, ‘$20, are you crazy? Look at my hair — you’re literally a curly hair specialist,” she told the salon staff.
In the video, Briana said that the sides of her hair were different lengths and that the stylist had not parted her hair properly during the cut, and now her hair wouldn’t even curl properly.
“I know it sounds like I’m being dramatic, but that’s just because I’m looking forward to this trip to Europe,” she said through tears.
“I’m so busy and I’ve been booking these little things to get done, and now I feel like I look really ugly.”
The video was viewed more than four million times, but sparked a flood of responses from people with similar experiences.
Briana (pictured) was left devastated after her ‘horror’ haircut at a chic Sydney salon
Pictured: the barrage of vicious abuse the salon received after Briana’s review
Pictured: Screenshots from the salon giving Briana a $115 refund and trying to resolve the issue
In a video response to Briana, the salon owner apologized.
“Briana, I saw that haircut and… even I don’t know how we got here,” she said.
“I just wanted to let you know that I’m sorry and even though I wasn’t there, I’m going to take responsibility and I’m sorry that this is your experience.”
She included screenshots of emails between the salon and Briana as proof that she had indeed received a refund and that the company had attempted to rectify the situation.
But the owner also revealed the mass of threatening comments and emails her team received.
“To all my keyboard warriors… I probably wouldn’t make a statement if my team wasn’t being hit with threats, death threats, family threats, race threats,” she said.
“It’s absolutely unnecessary.”
The owner acknowledged the importance of reviews, but she urged users to think about what they wrote before posting hateful messages.
Daily Mail Australia contacted Rumbie & Co for comment.