Brandy Melville: Fashion lovers going crazy after discovering clothing brand is coming to Australia
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Fashion lovers go crazy after discovering hugely popular clothing brand is coming to Australia: ‘I’m going to be broke now’
- Fashion lovers have discovered Brandy Melville is coming to Melbourne
- Popular with image-conscious teenage girls, the brand only sells one size
- It already has a successful store at Westfield Bondi Junction in Sydney
- The brand is popular on Instagram, where it has amassed nearly 4 million followers
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Fashion lovers and shoppers alike get excited when they discover the popular teen fashion empire Brandy Melville is coming to Melbourne.
TikTok user Bella Plunkett first spotted a Brandy Melville Coming Soon store sign in South Yarra on Tuesday and quickly shared her findings with her TikTok followers.
“To all my size 6 Melbourne girls,” she posted alongside a video from the Coming Soon store.
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Fashion lovers and shoppers go wild after discovering that popular teen fashion empire Brandy Melville is coming to Melbourne (pictured)
Brandy Melville is a popular clothing brand that was first launched in Italy in 1994, but gained popularity in the US in the early 2000s (Brandy Melville clothing pictured)
Before long, thousands of shoppers responded under her post, writing things like “is this real” and “screaming – can’t wait.”
“I’m going to be broke now,” wrote one.
“I know this is bad, but I’m actually really excited,” added another.
The clothing store is most famous for its controversial bespoke model known as ‘one size fits most’ which only goes up to size 6 (clothes pictured)
Popular with Kylie Jenner, Brandy Melville is a clothing brand that first launched in Italy in 1994, but made it big in the US in the early 2000s.
The vast majority of the garments the brand sells are designed to fit a small AU size 4-6, which has meant that it has become popular with image-conscious young teenage girls.
The clothing store is most famous for its controversial bespoke model known as ‘one size fits most’ which only goes up to size 6.
The brand is incredibly popular on Instagram, where it showcases both the clothes (pictured) and the so-called ‘Brandy girls’ that fit the stereotypical California girl aesthetic
The brand is most popular on Instagram, where it has nearly four million followers, and has models known as “Brandy girls” who fit the stereotypical California girl aesthetic of blonde, thin, and white.
Brandy Melville already has a wildly successful Australian outpost at Sydney’s Westfield Bondi Junction, but the Melbourne store would mark a first foray into Victoria.
The clothing retailer has nearly 100 retail locations worldwide and surpassed annual global sales of $250 million in 2019.