Brace yourself for another possible Netflix price hike this year – here’s why

There is a non-zero chance that Netflix will raise prices again in multiple countries later this year.

The prediction comes via a group of analysts from Swiss finance company UBS Securities, telling people to “expect interest rate increases” due to a changing entertainment ecosystem. They mention, among other things, how the platform’s total U.S. viewership increased from 7.7 percent to 7.9 percent in January 2024. Moreover, as time goes on, traditional media companies are increasingly shifting to streaming services. Companies will look to manage their libraries, reduce production spend and focus more on ‘content licensing’ to better consolidate their platforms.