Black Friday Fitbit deals 2023: what to expect this year

As mentioned above, the Black Friday deals and sales period will officially start on Friday, November 24 and last until midnight on Monday, November 27 (what the industry is calling ‘Cyber ​​Monday’).

That’s not the whole story, though: to take advantage of savvy shoppers, sales are starting earlier and earlier, and we can expect to see early Fitbit Black Friday deals popping up now. Amazon and Walmart, who had their own sales events in October, showed us that deal season is now underway.

This means there are more opportunities to get a significant discount on a smart device and get the tracker you want for less money. It always pays to explore the best deals.

You’ll find all the information about the Fitbit Black Friday sale on this page, as we’ll be updating regularly to highlight all the offers and discounts as they happen. During the Black Friday weekend itself, you can expect ongoing coverage as we share the best deals we can find.

Historically, however, these retailers are the ones who check to see if you’re looking for a good deal in the US and UK. Although there are many offers in other districts, these are some of our main ports of call:

American offers

Amazon: Big discounts in the Amazon Fitbit store
Fitbit: Discounts on older devices can usually be found in Fitbit’s own store
Best Buy: Discounts on lots of electronics, including Fitbit trackers and scales
Goal: Target’s Fitness Tracker section is often full of Fitbit discounts
Walmart: There are many Fitbits on sale, including the new Charge 6
Dick’s sporting goods: Discounts on Versa 3 and Inspire 3

UK offers:

Amazon: Amazon’s UK Fitbit store with various discounts
Argos: Great deals on electronics, including Fitbits
John Lewis: Check out John Lewis’s Fitbit store
Very.co.uk: Fitbit deals are already appearing on Very
Fitbit: Google’s UK Fitbit store

As mentioned in our introduction above, Black Friday is usually a great opportunity for retailers to shift excess stock of old (but still perfectly good) devices when a sequel comes out. There are plenty of unsold Fitbit Versa 3, Fitbit Sense and Fitbit Charge 5 units waiting to find their forever homes, and these devices are still a great buy even when their sequels are out. For example, the Fitbit Versa 3 still tops our list of the best Fitbit overall, while the Google Pixel Watch (which uses Fitbit technology, if it counts) is one of the best smartwatches.

We may also see a small discount on new devices to entice early adopters, so if you’re in the market for a Fitbit Charge 6, you might be in luck.

For fitness beginners, this is a great opportunity to give you a tool to get an early start on your New Year’s resolutions. If you can find one, the Fitbit Inspire 2 should hover around $60 / £50 / AU$90, and is the device to get. Even though the tracker is practically old, beginners don’t need fancy features and it comes with a full year of Fitbit Premium, while other newer devices only get six months.