Big W Australia quietly stocks hugely popular ‘luxe’ activewear brand for just $25: ‘How does nobody know?’
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Frugal shoppers are rushing to Big W to get their hands on the highly popular ‘Doyoueven’ sportswear at a fraction of the price.
Fans of the popular fitness brand recently spotted the products on shelves and noticed that they only cost $25.
Doyoueven’s core range costs anywhere between $65 and $85 online, making the Big W offering even more attractive.
“I love this brand and so does my daughter, but we just can’t afford the full price sets right now. So excited to see it at Big W,” one fan wrote on a video showing the pieces in store.
Speaking to FEMAIL, a Doyoueven spokesperson revealed that the Big W range is slightly different from the core range, with an emphasis on accessibility.
‘Across the DTC range, customers can expect high-quality GSM fabrics, innovative design details and performance pieces that serve both intense training and lifestyle needs,’ they explained.
‘For the BIG W award, we have tailored the selection to retain many of these benefits while ensuring it meets a more accessible price point. For example, you’ll find quality materials and classic designs with a little extra versatility for everyday use, perfect for those just starting out or looking for reliable basics,” they say.
One customer, who said she used to work at the company, felt the Big W range and said she felt the quality had improved since she worked there.
Doyoueven active wear is available now at Big W starting at just $25
The popular activewear brand has created a cheaper line for Big W – the original items are still more expensive on the company’s website and have slightly different designs
The original range, left, is popular on social media. News of the Big W quickly went viral
The range is described as ‘simplified’ and ‘versatile’.
Doyoueven was known for its crunch-bum tights and shorts, which are not featured in the Big W line.
‘The BIG W range is a great introduction to Doyou, even for those new to the brand, whilst still offering value and sustainability.
“Long-time fans will appreciate that we haven’t compromised on the essentials, but they may notice a simplified approach compared to our premium line,” they said.
The cheaper line had thousands excited.
“It’s actually so cute,” one woman said.
Another said: ‘Stop it, I’m going in now!’ after you have seen the range online.
“BLESS YOU. I hope your pillow is cold every night and you find $50 on your next walk,” someone else said.
Big W fans are impressed with the retailer’s efforts to offer dupes and budget lines of “must-have” products as the cost of living continues.