Beyonce in demand as bankers woo customers
Boost for Ten Lifestyle as banks shower customers with more benefits in an effort to keep their business – including tickets to the upcoming Beyonce tour
In vogue: Chairs to watch Beyonce are the hottest treat for sofas right now
Nervous banks are showering customers with more perks than ever before in an effort to keep their business — including tickets to the upcoming Beyonce tour, which is in high demand.
Alex Cheatle, boss of luxury concierge service Ten Lifestyle, said the fear of bank runs is more of an “opportunity” than a threat to his business.
“We see banks signing longer and bigger contracts with us,” he told the Daily Mail.
Cheatle — who co-founded Long Ten with his half-brother Andrew in 1998 — said the average bank is spending 20 percent more on customer benefits year-over-year.
Ten works with the city’s banks and lords, arranging everything from free upgrades at London’s top hotels to reserving the best tables at Michelin star restaurants.
Cheatle said that seats to watch Beyonce are the most popular treat for the couches right now.
Expected to post net sales of around £30 million for the six months ended February 28, up 49 percent.