Beyonce continues to embrace her cowgirl era as she promotes hair care brand Cecred during lavish helicopter ride over Manhattan skyline
Beyoncé continues to embrace her inner cowgirl as she promotes her haircare brand Cécred in a new Instagram video she shared on Friday.
The 42-year-old Crazy In Love hitmaker, who recently put on a dazzling show signing Cowboy Carter albums at a record store in the Hamptons, was also joined in the clip by husband Jay-Z and mother Tina Knowles.
Sitting in a spacious helicopter flying over the beautiful Manhattan skyline, the performer wore a navy blue ensemble with a white paisley pattern embroidered on it.
She wore a brown cowgirl hat atop her locks, which she had pulled back from her face and styled into a low bun at the back of her head.
Beyoncé completed the look with a pair of statement dangling earrings and oval sunglasses.
Beyonce, 42, continued to embrace her inner cowgirl while promoting her haircare brand Cécred in a new Instagram video shared Friday
Sitting in a spacious helicopter flying over the scenic Manhattan skyline, the performer wore a navy blue ensemble with a white paisley pattern embroidered onto the material
The Texas Hold ‘Em singer completed her look by wearing a pair of open-toe brown pumps and adding a bold shade of red to her lips.
A snakeskin bag was placed on the seat next to her to hold a few items she would need during the daytime excursion.
Jay-Z kept it casual in a plain white shirt and jeans, with a white bucket hat on his head. The rapper held a white jacket in his hand and a gold watch on his left wrist.
A montage of photos appeared on the reel showing off Beyoncé’s outfit, and at one point she also took a quick selfie video.
Fans also got a glimpse of the Big Apple as the group flew over the city, with the camera zooming in on the Statue of Liberty at one point.
A $38 bottle of Cécred sealing lotion was also carried on the helicopter flight, as was an outfit worn by Beyoncé, matching the look she wore late last month.
The bottle had a white and black patterned bandana wrapped around the top, and he was also wearing sunglasses and red lipstick.
The Instagram video ended with the singer stepping out of the landed helicopter and walking toward a waiting, sleek SUV.
Sitting in a spacious helicopter flying over the scenic Manhattan skyline, the performer wore a navy blue ensemble with a white paisley pattern embroidered onto the material
She added a brown cowgirl hat to her locks, which she pulled back from her face and styled into a low bun at the back of her head
Beyoncé completed the look with a pair of statement dangling earrings and oval sunglasses
The Texas Hold ‘Em singer completed the look by donning a pair of open-toe brown pumps and adding a bold red tint to her lips
Jay-Z kept it casual in a simple white shirt, jeans and a white bucket hat on his head
A $38 bottle of Cécred sealing lotion was also taken on the helicopter ride, and she was dressed as Beyoncé to match a similar look she wore late last month
Her song Alligator Tears, which is on her album Cowboy Carter, which was released in early March of this year, is featured throughout the reel.
In February, Beyoncé launched her new hair care line, Cécred, which offers a wide range of products including shampoo, conditioner and hair oil.
During an interview with Essence At the time, the artist spoke candidly about the inspiration behind creating a consumer hair care brand.
“I have a lot of fond memories with my hair. The relationship we have with our hair is such a deeply personal journey,” she explained to the outlet.
“From growing up in my mother’s salon to my father applying oil to my scalp to treat my psoriasis, these moments are sacred to me.”
The star later added: “I think the connection between community, mother and child, father and child, and respect — and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone — is all sacred.”
‘I took the end of my name, Cé, and made it the beginning of the sacred word. That’s how Cécred was born.’
“From my mother’s salon, daily rituals with my father and years of experience developing a hair care line, the journey went exactly like that: Cécred,” the beauty continued.
The Instagram video ended with the singer stepping out of the helicopter after it landed and walking toward a waiting, sleek SUV
Her mother, Tina, was also spotted in the clip as she joined the musicians on the helicopter ride
Fans also got a glimpse of the Big Apple as the group flew over the city, with the camera zooming in on the Statue of Liberty at one point
Her song Alligator Tears – which can be found on her Cowboy Carter album released earlier this year in March – was played throughout the reel
In February, Beyoncé launched her new hair care line, Cécred, which offers a variety of products ranging from shampoo, conditioner and even hair oil
According to the official website, products available for consumers and fans include nourishing hair oil for $44, moisturizing shampoo for $30, and purifying shampoo and scalp scrub for $38.
Beyoncé is a busy woman and recently headed to the Hamptons to sign Cowboy Carter albums right in the middle of her record store.
She will also perform at Waterloo Records in Austin, Cactus Music in Houston and Criminal Records in Atlanta.
At Innersleeve Records in Amagansett, New York, the beauty stunned in white pants with a matching jacket and shirt underneath.
Beyonce has been keeping a busy schedule and has recently been in the Hamptons signing Cowboy Carter albums during her Record Store Circuit.
At Innersleeve Records in Amagansett, New York, the beauty rocked a pair of white pants with a matching jacket and shirt underneath
She will also stop by Waterloo Records in Austin, Cactus Music in Houston and Criminal Records in Atlanta.
Cowboy Carter is Beyonce’s eighth studio album and was officially released earlier this year on March 29. Some of the songs on the LP include Texas Hold ‘Em, Blackbird and Jolene; seen in LA in April
Her blonde locks were parted at the side and fell effortlessly in elegant curls along her shoulders.
She completed her outfit by wearing some large bracelets on her wrists and a pair of statement earrings.
Cowboy Carter is Beyoncé’s eighth studio album and was officially released earlier this year on March 29. Some of the songs on the LP include Texas Hold ‘Em, Blackbird and Jolene.
Shortly after being dropped, Cowboy Carter reached number one on a number of charts, including the US Billboard 200, US Top Country Albums, British Country Albums, and Australian Albums.