Beware of confusing naming strategies with JLab’s new headphones, but the benefits look good


  • Epic Lux Lab Edition: adaptive ANC and wireless charging
  • Go Lux ANC: noise cancellation and spatial audio
  • £199 / £49; early orders receive a discount

Names matter: just ask Kayleigh Rose Amstutz, who you probably wouldn’t know if she hadn’t called herself Chappell Roan. And they are not only important for pop stars, but also for products. A sensible naming strategy makes it easy to choose the perfect product for your specific preferences. And a foolish one will only give you a headache, and that’s what JLab did to us.

JLab is showing off some nice new headphones at CES, but the names seem to have been picked out of a hat – and not out of a good hat. A confusing hat.