Ben Affleck’s Dunkin’ Donuts tracksuit sells out in 19 minutes after hit Super Bowl ad as coffee chain cashes in on mega success and even starts selling the ‘Dunkings Menu’
- Staff at LA Dunkin’ Donuts stores also reported increased traffic after the ad
The hilarious, star-studded Super Bowl ad aired on Sunday, starring Ben Affleck, Matt Damon and Tom Brady.
In the commercial, the trio crashes Jennifer Lopez’s recording session, wearing bizarre orange tracksuits, and introduces their band – ‘The DunKings’.
Not only was the clothing in high demand, but so were the matching pink bucket hats, which are now out of stock as the merchandise broke records and became the fastest-selling in Dunkin’ history. TMZ reports.
Luckily for fans looking to get their hands on the popular tracksuits, the donut chain says they are in the process of restocking.
But not only is Dunkin’ Donuts aiming to make money from their hugely successful merchandise, they’re also hoping the new ‘DunKings’ menu will get good numbers too.
It’s not just the Chief’s who scored a huge win in the Super Bowl, as Dunkin’ Donuts sold out of their ‘DunKings’ merchandise in just 19 minutes after featuring it in the ad
The matching pink bucket hats – which are also now out of stock – were also in high demand and sales broke records, quickly becoming Dunkin’s fastest-selling merchandise
The temporary menu will also temporarily, but enormously, increase profits for the company.
Although the privately held fast food chain does not publicly announce their numbers, celebrity partnerships have proven fruitful for food brands, such as McDonald’s and Travis’ 2020 collaboration.
Affleck’s 2023 Dunkin’ Super Bowl commercial helped the company sell more donuts the next day “than any other day in history,” a source said. CNN.
According to three separate CNN sources, Affleck has raked in approximately $10 million dollars for his Dunkin’ Super Bowl commercial in 2023.
This year’s Super Bowl ad has reportedly helped boost footfall at LA stores, with staff telling TMZ they’ve been ‘pretty busy’ since the goliath sporting event.
The ‘DunKings Menu’ serves Ben Affleck’s favorite iced coffee, including a sweet topping of cold foam, cream and a layer of cinnamon sugar.
The drink also features a “DunKings Munchkin skewer” with three donut holes on a stick above the drink, similar to an “olive in a martini.”
In the Super Bowl ad featuring rapper Jack Harlow, Fat Joe and Jennifer Lopez, the musicians are shocked when ‘The DunKings’ start performing.
But Dunkin’ Donuts isn’t just looking to make money from their wildly successful merchandise; their new ‘DunKings’ menu is also expected to be a hit with customers, with LA workers reporting increased traffic following the commercial.
Affleck’s 2023 Dunkim Super Bowl commercial helped the company sell more donuts the next day “than any other day in history,” a source told CNN (Photo: Matt Damon)
When Affleck enters the studio, wearing a bling-out jacket, he shouts, “What’s up, Bronx?”
He performs awkward choreographies while his wife looks on in bewilderment. At the end, she whispers, “We talked about this,” and Affleck looks horrified.
As he and Damon head outside, Lopez tells Brady – who is manning the keyboard – that he can stay.
Affleck has close ties to the brand and was even spotted handing out food at two locations in Massachusetts as part of a separate ad campaign.
The limited-time “DunKings” menu — available only through the Dunkin’ app — also includes a hazelnut and whole milk iced coffee, raspberry-flavored iced tea and an egg sandwich on an all-seasoned bagel.