Beloved chocolate brand introduces its first new flavor in years

M&M’s first new permanent flavor since 2022 is about to hit stores: peanut butter and jelly.

And candy fans are happy with the nod to an American classic flavor – which is “designed to evoke the comforting experience of a classic PB&J sandwich.”

“Peanut butter M&M’S have long been a fan favorite, and we’re excited to build on that excitement with this new twist,” Gabrielle Wesley, chief marketing officer of candy maker Mars Wrigley, said this week.

She said the new flavor “takes a beloved multi-generational staple and transforms it into a delicious snack that’s perfect for sharing.”

Meanwhile, M&M’s launched the latest of its limited edition flavors last week. Unlike the new peanut butter and jelly version, the milk chocolate pumpkin pie will only be available in the fall.

The new peanut butter and jelly flavor won’t hit shelves until December.

But candy fans are already rejoicing after the news was posted Instagram account CandyHunting in August.

“I’m so excited about the PB&J candy hitting trend!” popular food blogger Snackolator wrote under the post.

‘Finally! I’ve been dreaming about this flavor for a long time. Dreams come true!’ another fan responded.

M&M’s Peanut Butter & Jelly will be available in stores nationwide and online at MMS.com.

They are offered in three sizes: single size (1.63 oz.), split (2.83 oz.), and split stand-up pouches (8.6 oz.).

Many fans have pointed out that the taste is very similar to that of fifteen years ago.

“They have a flavored peanut butter filling, similar to the Strawberried Peanut Butter M&Ms from 2009,” CandyHuting said when he first posted news of the new flavor.

M&M’s fans have also expressed surprise at the family drama behind the famous chocolate brand.

The two ‘M’s in the name stand for Mars and Murrie – the chocolate heirs and business partners of Forrest Mars Sr. and Bruce Murrie who invented the treats.

Bruce was the son of Hershey executive William Murrie, while Forrest was the son of Mars founder Frank C. Mars.

Forrest reportedly got into an argument with his father and later visited Europe, where he reportedly saw people enjoying candy-coated chocolate.

Not wanting to share his idea with his estranged father, he returned to the US and to his family’s rival, Hershey’s.

The resulting chocolate creation combined the two collaborators, Mars and Murrie.

Mars was also recently in the news in Britain after it emerged that the company is bringing back a beloved 1980s chocolate bar after 34 years – but only for a limited time.

Over the pond, Snickers bars were called Marathon until they were given the same name in the US and worldwide in 1990.

Now the Marathon name is returning to British shelves. In a limited edition, Snickers will return to its former name, which will surprise fans who have missed the iconic brand since it was rebranded in the ’90s.

M&M’s come in many different flavors

Marathon bars will race back to UK shelves as the much-loved chocolate treat makes a grand return after 34 years

Chocolate chefs at Mars Wrigley – which also owns M&M, Galaxy, Twix and Maltesers – are launching the retro rebrand to celebrate the company’s 90 years in Britain.

Steve Waters, Senior Brand Manager, said: “We are delighted to be bringing back the Marathon bar branding for a limited period. It’s a great way to celebrate over 90 years of Mars making chocolate in the UK.

“We hope Snickers fans who remember when it was called Marathon will enjoy picking it up in store!”