BBC presenter Ben Boulos was interrupted during a live television broadcast on Wednesday morning by a man who mistook him for an employee.
The newsreader, who was wearing a hi-vis jacket, was presenting a clip from a market hall in Birmingham when the hilarious encounter took place.
A confused-looking man could be seen wandering behind Ben, 39, talking about food price inflation in the run-up to Christmas.
While in mid-stream, the man walks up to Ben and asks him something, to which he replies, “I don't work here, I just report the news!”
From the BBC studio in Salford, presenter Jon Kay thanked Ben for fitting his reporting into his 'service to the market'.
BBC presenter Ben Boulos was interrupted during a live television broadcast on Wednesday morning by a man who mistook him for an employee
The newsreader, who was wearing a hi-vis jacket, was presenting a clip from a factory when the hilarious encounter took place
Ben later reshared the moment on his Twitter, much to the delight of his followers, who laughed at the accident
Ben later reshared the moment on his Twitter, much to the delight of his followers, who laughed at the accident.
In the comments section, his fans posted a series of laughing emojis and jokes, including one who wrote: 'Always good to have something to fall back on Ben!
Another person labeled the moment as 'more breakfast TV gold', referencing similar blunders that have occurred over the years.
Most memorable was when Robert Kelly, an associate professor of political science at Pusan National University in Busan, was interrupted by his toddler.
At the time, he was addressing serious questions about the country's president, Park Geun-hye, who was removed from power.
But suddenly the child burst into the room in a bright yellow top and performed a comical dance behind the Cleveland, Ohio, native.
Robert, 44, focused completely on the camera as he blindly tried to hand over his daughter, who was clearly curious about who he's talking to.
And his parental problems soon doubled when a baby also excitedly entered the room on his own in a walker.
While in mid-stream, the man walks up to Ben and asks him something, to which he replies, “I don't work here, I just report the news!”
In the comments section, his fans posted a series of laughing emojis and jokes, including one who wrote: 'Always good to have something to fall back on Ben!
To complete the farce, his wife Jung-a Kim then came sliding through the threshold.
She grabbed two children and tried to drag them out the door, but you hear one of them wailing and the baby's walker suddenly can't fit through the door.
Eventually she managed to get them both out, and the interview continued.
After the interview, broadcaster James Mernendez said: 'There's a first time for everything. I think you've got some kids who need you!'
And after the segment ended, the host admitted on Twitter that he had been struggling to keep it together.
He posted a link to the video, with the words: 'Hard to keep a straight face.'
Afterwards he added: 'It was the desperate reaching for the door at the end that almost did it for me.'
Most memorable was when Robert Kelly (pictured), associate professor of political science at Pusan National University in Busan, was interrupted by his toddler