Bath & Body Works is getting into the holiday spirit with the launch of its annual Candle Day — where the store will be pricing all of its popular three-wick candles for just $9.95 each for the next three days.
The great deals will be available in store, in the app and online from Friday 1 December, only for loyalty members.
However, on Saturday, December 2 and Sunday, December 3, the annual Candle Day extravaganza will also be open to non-members and can be purchased online or in-store.
It's the lowest price of the year for three-wick candles, which typically cost between $26.95 and $29.95, and shoppers can purchase up to 24 candles each.
Home fragrance and body care store Bath & Body Works is offering their three-wick candles this weekend for just $9.95
The Annual Candle Day deal will be available on December 1 for loyalty members and on December 2 and 3 for general customers.
Customers can choose from more than 100 scents, including new winter scents such as Top Shelf Elf, with fruity notes of orange and raspberry with a 'cherry on top'.
Other options include the new Candy Emporium scent, which has notes of fruity candy and “pillowy mints.” Or choose from cult favorite classics such as rich Mahogany Teakwood and Winter Candy Apple.
There will also be more than 40 exclusive drops on Candle Day, such as a new selection of scents inspired by the bar cart.
These fun, drink-inspired scents include Clausmopoltian and Candy Cane Colada.
Some of the other new delicious scents are inspired by sweet treats, such as White Chocolate Macadamia and Brioche French Toast.
“For more than a decade, customers have built Candle Day into their holiday activities and we are honored to be a small part of their traditions,” said Maurice Cooper, Chief Customer Officer, in a statement.
'This brand-created national holiday is not only the biggest candle sales day of the year, but our customers have made it even more, with weeks of preparation and planning – some even step out in matching outfits – for many this is a highlight of their holiday season.'
Bath & Body Works enthusiasts can also pair their purchases with a candle holder, which adds a touch of elegance and pizzazz to the three wicks.
Some of the new scents available include Candy Emporium, with notes of fruity candy and soft mints
Some of the other new scents, like Candy Cane Colada, are inspired by the bar cart
And in an adorable video posted on Instagram Reelssome candle fans hopped on to a new trend on social media, explaining some simple things they do because they're big fans of the brand.
They made it themed with the Annual Candle Day.
“We're fans of Bath & Body Works, of course we're going to make a list so we don't miss the exclusives,” one fan declared in the clip.
Another candle lover agreed: “We're fans of Bath & Body Works, of course we're going to give candles as gifts and keep them for ourselves.”
“We are Bath & Body Works Fans, of course we shop at multiple stores,” the video hilariously concluded.
In the comments section, many fans seemed to be able to relate to the funny struggles of their fellow candle lovers.
'Give a gift and keep one for myself? Uhmmm. Keeping it all to myself and giving one as a gift sounds better,” one person joked.
Another agreed: 'I just bought some and then realized I said I would give one as a gift and now I don't know which one because I like them all lol.'
'Placed my order at 7am!' someone else gushed.