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Barcelona will wear rapper DRAKE’s logo on their kit for El Clasico clash against Real Madrid as part of a deal with music giant Spotify… but fans joke about the owl’s design ‘looks like they’re sponsored by Sheffield Wednesday’ ‘!
- Barcelona teams up with superstar rapper Drake for a special kit design
- They will wear his custom logo for their El Clasico match against Real Madrid
- But fans have noticed that the owl’s design resembles Sheffield Wednesday’s badge
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Barcelona’s partnership with a superstar music icon like Drake sounds like a brilliant way to boost their popularity, but football fans have still found a way to poke fun at their offbeat partnership.
The LaLiga giants have announced that they will wear the rapper’s logo this weekend for their El Clasico clash against Real Madrid as part of their deal with music streaming service Spotify.
The club says their partnership with one of the biggest artists in the world will “bring football and music together” and allow them to connect with a new audience worldwide, in the hopes that his 120 million followers on Instagram will update the profile of will give the club a boost.
Barcelona have announced they will be wearing rapper Drake (L)’s logo against Real Madrid – but fans have noticed it looks a lot like Sheffield Wednesday (R)’s logo
The Spanish giants signed a deal with music streaming service Spotify earlier this year
However, it wasn’t long before British supporters made fun of the special edition kit on social media after quickly noticing that the owl’s design resembles the Sheffield Wednesday decal.
One fan pointed out the club’s precarious financial position, joking that their situation is ‘so bad they are now sponsored by Sheffield Wednesday’.
Another joked: ‘…and FC Barcelona, the first club to use the old Sheffield Wednesday logo as a shirt sponsor in the El Clasico.’
A third wrote: ‘Barcelona is in the Sheffield Wednesday era.’
“Looks like Barcelona are trying to hype Sheffield Wednesday,” read another post.
And one said: ‘When did Sheffield Wednesday start sponsoring Barcelona?’
In their official statement, Barcelona said fans can expect more music teams as the season progresses.
On October 16, instead of seeing the world’s most popular audio streaming subscription service logo on the front of the Barça shirt, those watching the game against Real Madrid will see the silhouette of an owl – the logo of the Canadian singer’s brand Barcelona said. said.
Drake is one of the biggest artists in the world, with 120 million followers on his Instagram
Barcelona hopes they can use its popularity to boost their platform and reach new audiences
Spotify has given this privileged space on the shirt as part of its partnership with the club, just one of the actions both brands are launching to provide innovative experiences for football fans and to help reach new audiences. through music.
“As announced at the ratification of the agreement, this kind of exchange on the front of the jersey will happen more as the season progresses.”
Barcelona travel to the Bernabeu on Sunday to take on their bitter rivals, with an intriguing top of the table to play out and determine who looks like the favorite for the LaLiga title.
Xavi’s men are at the top, ahead of Madrid only on goal difference – with 22 points on either side after eight games.