- Human Mobile Devices (HMD) has joined forces with Mattel on a new phone
- The tech giant is keeping tight-lipped about all the features, including the price
Last summer, Barbie mania swept the world following the release of Greta Gerwig’s hit film.
From Barbie-themed cheeseburgers to bright pink Xbox gaming consoles, the world truly turned pink as the blockbuster took the box office by storm.
Now Human Mobile Devices (HMD) has jumped on the bandwagon, albeit a few months behind the peak of the Barbie hype.
The tech giant has joined forces with Mattel to make Barbie’s iconic flip phone a reality.
Fortunately, you won’t have to wait long before you can get your hands on it, as the Barbie Flip Phone is expected in the summer of 2024.
Last summer, Barbie mania swept the world following the release of Greta Gerwig’s hit film. From Barbie-themed cheeseburgers to bright pink Xbox gaming consoles, the world truly turned pink as the blockbuster took the box office by storm. Now Human Mobile Devices (HMD) has jumped on the bandwagon – albeit a few months behind the peak of the Barbie hype
The only images HMD has released so far are images of Barbie’s toy phone and a blurry image of four pixelated devices
The new Barbie Flip Phone was announced at Mobile World Congress, which kicked off this week in Barcelona.
“Is it time to swap reel life for real life and take a break from all the notification interruptions?” said Lars Silberbauer, chief marketing officer of Human Mobile Devices.
“We are pleased to partner with Mattel, a company that shares our commitment to meaningful innovation and social change.”
The smartphone appears to have a retro clamshell design and “promises to embody the vintage chic of the original girl empowerment brand,” according to HMD.
However, the tech giant is keeping tight-lipped about other features, including price.
“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing and LBE, Mattel EMEA.
“The launch of Barbie x HMD promises to be an exciting moment for Barbie fans of all ages. We are excited to flip the switch and unveil it to the world at Mobile World Congress.”
The smartphone appears to have a retro clamshell design and “promises to embody the vintage chic of the original girl empowerment brand,” according to HMD
Despite the lack of information, Barbie fans have flocked to X (formerly Twitter) to discuss their excitement
The only images HMD has released so far are images of Barbie’s toy phone and a blurry image of four pixelated devices.
Despite the lack of information, Barbie fans have flocked to X (formerly Twitter) to discuss their excitement.
“Wow, I love how HMD is catering to both the nostalgic and tech-savvy crowd with these products,” one user tweeted.
Another said: ‘That sounds so retro and fun! I can’t wait to see the Barbie phone in action. Childhood nostalgia comes to life!’
And someone joked: ‘A Barbie flip phone? That’s a blast from the past! I can’t wait to see the design.’