Greta Gerwig is new Barbie movie has already made an impression with its colorful trailers, showing off bright pink outfits and, of course, the impressive Dreamhouse-inspired movie set. It looks so much like the Barbie dream house you may have played with as a kid, covered in a vibrant fuchsia hue. It apparently used so much pink paint that it caused an international shortage of Rosco brand paint, production designer Sarah Greenwood shared in an interview with Architectural abstract.
“Keeping the ‘kid-ness’ was paramount,” Gerwig told Architecture Digest. “I wanted the pink tones to be really bright and everything to be almost too much.” As a result, “the world,” Greenwood said in the interview, “ran out of pink.”
The entire set is an absolute sight to behold, taking inspiration from Palm Springs and Mid-Century Modernism in particular, and designers such as Richard Neutra. But it was also a completely new invention in its own right, aided by Greenwood and decorator Katie Spencer (the two have also worked on Pride and prejudice And Anna Karenina). Gerwig explained that the Dreamhouse was designed without walls or doors – a decision that is both true to the spirit of a dollhouse, completely open on one side to allow children to play with the dolls, but also an interesting director’s choice for a live action movie starring humans.
“We literally created the alternate universe of Barbie Land,” Gerwig told Architectural Digest. That world apparently contained a lot of pink paint!