More than 2,300 University of Alabama freshmen raced into their new dorm on the school’s campus Sunday morning as “Bama Rush” 2023 came to an end.
The sorority recruiting process — which has a cult following and has become an online sensation — ended with students running from Bryant-Denny Stadium to the sorority.
Photos and videos obtained by DailyMail.com show the moments when excited women got their bids from one of the University of Alabama’s 17 sororities.
Recruitment is a big deal on the historic school’s campus, as more than 36 percent of students are involved in Greek life.
More than 2,300 University of Alabama freshmen raced into their new dorm on the school’s campus Sunday morning as ‘Bama Rush’ 2023 comes to an end
The sorority recruiting process — which has a cult following and has become an online sensation — ended when students ran from Bryant-Denny Stadium to the sorority
According to AL.com, 92 percent of the 2,549 women who signed up for Open House events — the first round of recruiting — received bids, or 2,335 women.
That number is down slightly from 2022, when 2,345 women received an offer — about 91.6 percent of the women who entered the process.
Bid Day begins with the students showing up and being given envelopes with their future homes inside, which are not opened until the officials count down.
After everything is clear, the anxious and excited students tear open their envelopes to discover which sorority house they have been accepted into.
After a moment of joy – or, in some cases, heartbreak – the young women begin the short journey to sororities where their “sisters” welcome them.
Photos from this year’s Bid Day showed girls dressed in plain tops – a requirement for the festivities – running to their new homes.
The young women ran and walked together as spectators watched the events from just outside the Tuscaloosa soccer field.
Grouped according to their new homes, the students can be seen holding up the Greek letters denoting their homes as they travel to the mansions.
The Gamma Phi Beta mansion on the campus of the University of Alabama
Photos from this year’s Bid Day showed girls dressed in plain tops – a requirement for the festivities – running to their new home
After a moment of joy – or, in some cases, heartbreak – the young women begin the short journey to sororities where their “sisters” welcome them.
Some students have been known to spend upwards of $10,000 on their recruiting outfits
Grouped according to their new homes, the students can be seen holding up the Greek letters denoting their homes as they travel to the mansions
The process became an overnight phenomenon on TikTok in 2021 with pledges to share their outfits, “get ready with me” videos, and eventually their posts.
It also spawned a 2023 documentary on HBO’s streaming platform MAX, exploring the ins and outs of the system and the process itself.
The sensation was back in full force in 2023 with pledges sharing a behind-the-scenes look at the process for each day of recruitment.
The events unfold over the course of a week and involve each woman meeting her future new sisters in various situations.
Each day has a different theme and dress code that TikTok users are particularly interested in.
DailyMail.com shared how some sororities have spent tens of thousands of dollars on their outfits in an attempt to impress Greek house officials.
In 2021, a series of women trying to join the University of Alabama Panhellenic community documented their path to acceptance.
Their videos on TikTok quickly exploded and many people on the internet became enthralled watching the lengthy process that unfolded.
Since then, #BamaRush has gone viral every time August rolls around, as a whole new group of freshmen try to join the school’s coveted Greek houses.
DailyMail.com shared how some of the sorority pledges spent tens of thousands of dollars on their outfits in an attempt to impress Greek House officials
Since the start on Aug. 12, many of the pledge hopefuls have shown off the expensive outfits they’ve worn to TikTok throughout the process — and some cost more than $10,000
From a $7,950 Louis Vuitton bracelet to a $4,110 Tiffany & Co. necklace, the women have certainly pulled out all the stops when it comes to their Bama Rush clothes and accessories
This year, Bama Rush started on August 12 and many of the pledge hopefuls showed off the expensive outfits they wore to TikTok throughout the process.
From a $7,950 Louis Vuitton bracelet and a $2,080 Cartier ring to $1,700 Prada sneakers and a $4,110 Tiffany & Co. necklace, the women who tried to join the sororities this year made it everything out of the closet.
A TikTok account with the username @BamaRushTok1 gathered some of the most expensive ensembles the students have worn — and Bama Rush pledge Bri McCurdy took the lead with a fit that grossed a whopping $22,535.
Bri, 18, originally from New York, opted for a Panhellenic top from the University of Alabama, which she paired with a Burberry pleated cotton skirt, which costs $300, on day three of Bama Rush.
She completed the look with the brand’s Salmond Check Low Top sneakers, priced at $570, and a matching Burberry headband, priced at $170
She also wore two $65 BaubleBar 14k gold Pisa bracelets, an $11,200 Rolex watch (seen), and a $65 letter B necklace, also made by Kendra Scott
She completed the look with the brand’s Salmond Check Low Top sneakers, priced at $570, and a matching Burberry headband, priced at $170.
She accessorized with a slew of lavish jewelry, including the $2,080 Cartier Love Ring and the $7,350 Cartier Love Bracelet.
The 18-year-old also wore a $395 David Yurman sterling silver Cable bracelet with 18k yellow gold trim, a $275 Kendra Scott 18k gold Vermeil Cuff bracelet, two $275 BaubleBar 14k gold Pisa bracelets. 65, an $11,200 Rolex watch, and a $65 letter B necklace, also made by Kendra Scott.
“While the outfits and shoes are cute, it’s much more than that,” Bri insisted video she shared details about her outfit.