- However, one in ten people over 65 gives or receives an ordinary gift or card
- Research shows that men spend almost twice as much on gifts as women
Research shows that on average, couples stop giving Valentine’s Day gifts or cards after six years. That’s a year earlier than the widely accepted theory that things can get rocky after the seventh wedding anniversary.
The seven-year itch is the belief that relationships often reach a make-or-break moment after seven years, with divorce rates skyrocketing due to feelings of frustration or restlessness.
But for couples who survive this bump in the road — whether it’s after six or seven years — it looks like X-rated gifts can help keep the magic alive, no matter their age.
One in ten people over 65 will give or receive an ordinary gift or card this Valentine’s Day, according to a national survey by stationery store Ryman.
Not surprisingly, Generation Z is even rawer, with 37 percent of the younger generation likely to choose a risky gift next week.
Research shows that men spend almost twice as much on Valentine’s Day gifts as women
One in ten people over 65 will give or receive an ordinary gift or card this Valentine’s Day
And a quarter of this group also say they would consider breaking up with a partner if they did not receive a gift from him or her on Valentine’s Day.
Men seem more eager to please their partners on February 14, splashing out almost twice as much as women.
They spend an average of €43 on gifts and cards, while women spend an average of €23 on romantic gestures.
Wolverhampton is home to the biggest romantics, with eight in ten expected to buy something for someone special this year.
But those in Brighton should lower their expectations as only 25 per cent will be giving or receiving a gift this Valentine’s Day.
A separate poll earlier this week found that one in 20 people think Valentine’s Day has become too expensive to celebrate.
The survey of more than 2,000 people, conducted by polling firm Opinium for the website MyVoucherCodes, also found that 18 percent of us think Valentine’s Day is over-commercialized.