Iconic fashion brand Juicy Couture once dominated the 2000s with its tracksuits, rhinestone embellishments and playful logos – and is now making a glittering return in 2024 thanks to the new generation of fashionistas.
Juicy Couture was the ultimate symbol of celebrity-inspired luxury, with the likes of Paris Hilton, Britney Spears and Lindsay Lohan dominating the paparazzi walks in matching velor sets, large shoulder bags and oversized sunglasses.
Everyone wanted to lounge like a Hollywood heiress, and Juicy tracksuits became the must-have uniform of the time.
“As soon as I put on my first Juicy tracksuit for the first time, I was obsessed,” Paris Hilton said Fashion in 2019, explaining why she added hundreds of tracksuits in every color of the rainbow to her collection.
‘I just fell in love with the brand and it basically became my uniform – not only did I wear them to the airport and chill in them at my house, but I also went out in them at night and I rocked them with everything. ‘
Fast forward to 2024 and the nostalgia for Y2K fashion has never been stronger.
TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand’s bold and playful aesthetic.
From Bella Hadid rocking a black tracksuit to a high school prom and rapper Saweetie posing in baby pink, the label’s revival is not to be missed.
Iconic fashion brand Juicy Couture once dominated the 2000s with its tracksuits, rhinestone embellishments and playful logos
TikTok influencers and A-list celebrities alike are bringing Juicy back into the spotlight, embracing the brand’s bold and playful aesthetic
Juicy’s return isn’t just about velor tracksuits, even though they’re still the star of the show
Juicy’s return isn’t just about velor tracksuits, even though they’re still the star of the show.
Shoppers can find their new favorites at retailers like JD Sports Australia and ASOS.
The updated collection responds to modern trends and contains updates to the classics, including crop tops, fitted mini dresses and shoulder bags.
The infamous ‘JUICY’ on the butt makes a glorious comeback, much to the delight of die-hard fans.
Popular influencers like Cindy Kimberly and Angel Reese have been spotted leading the return to the Y2K era.
Juicy’s resurgence also coincides with the rise of vintage, second-hand shopping and bargains.
Original Juicy pieces are flying off the thrift store and selling for hundreds online, making it clear that demand for the brand is sky high.
In addition to thrifting, a little-known Australian retailer has started selling luxury brands at a fraction of the price.
Juicy Couture was the ultimate symbol of celebrity-inspired luxury, with names like Paris Hilton, Britney Spears and Lindsay Lohan dominating the paparazzi walks in matching velor sets, large shoulder bags and oversized sunglasses
TikTok and Instagram have played a big role in Juicy’s resurgence, with thousands flooding the platforms with throwback posts and styling tips
The ‘hidden gem’ discount store where you can find designer items from brands like Fendi, Dior and Aje at affordable prices.
Old stock from previous seasons is being sold, and shoppers have described it as a ‘clearance scavenger hunt’.
Many have seen bags from Fendi, Dior and Bottega Venetta on sale.
TikTok and Instagram have also played a big role in Juicy’s resurgence, with thousands flooding the platforms with throwback posts and styling tips.
The brand’s revival has been called a “cultural moment,” reflecting the cyclical nature of fashion.
Other trends that have recently made a comeback include bandage dresses, ’90s grunge and indie sleaze.
As shoppers move into 2025, it’s clear that old favorites will reemerge on social media – whether the purchases were pulled from mom’s closet or store-bought.