- Retailer is planning a further ten concessions in Next and M&S stores
<!–
<!–
<!– <!–
<!–
<!–
<!–
Mamas & Papas plans to open a further ten concessions in Next and Marks & Spencer stores as the children's and babywear retailer steps up expansion plans.
The further expansion of its physical stores is leading to a remarkable revival for the company, which has undergone a series of restructurings including job cuts and store closures since it was bought by private equity firm Bluegem a decade ago.
CEO Nathan Williams told The Mail on Sunday: “We are on track for a record year. We have had a phenomenal golden quarter of peak trading.”
Expansion plans: Mamas & Papas plans to open ten more concessions in Next and Marks & Spencer stores
Mamas & Papas sells everything from baby clothes and toys to nursery furniture and strollers.
The company posted a 7 percent increase in underlying sales in the thirteen weeks to December 31. Underlying profit rose by 50 percent.
“Growth comes from all of our channels,” Williams said. British sales are now almost evenly divided between the company's own stores, concessions and online.
Mamas & Papas has 33 'stores-within-stores' in Next and M&S and plans to open a further ten this year. It also plans to expand in Spain, Thailand and Indonesia.
Williams played down speculation that Bluegem would want to sell the company. He said market conditions “are not that favorable.”
Accounts filed for Mamas & Papa's holding company, Stork Beta Ltd, show turnover in the year to March 2023 was £144m, up from £126m in 2022. Pre-tax profits rose from £6.2m to £8.2 million.