These influencer sisters have gone viral for their breathtaking street style moments and designer goods.
Snehal and Jyoti Babani have amassed over 30,000 followers on their shared snejyo Instagram page, where they post fashion photos wearing exclusive Chanel bags and Hermès Kelly and Birkin bag charms — which retail for up to $4,000 each — as hair ties.
The fashion-enthusiastic sisters grew up in Mumbai, where they are still based, and got their first pair of Chanel earrings in high school – since then they have gone viral for their maximum, unique looks.
The front row luminaries are finding innovative ways to show off their hard-to-find designs – and they told FEMAIL some of their favorite exclusive pieces and their fresh approach to fashion week.
Snehal and Jyoti Babani have amassed over 30,000 followers on their shared snejyo Instagram page, where they share fashion photos wearing exclusive Birkin bags
The fashion-enthusiastic sisters grew up in Mumbai, where they still live, and got their first pair of Chanel earrings in high school
The front row luminaries find innovative ways to show off their hard-to-find designs – and they told FEMAIL some of their favorite exclusive pieces and their approach to Fashion Week
While people think they are twins because of their perfectly coordinated outfits, Snehal is older and they actually have a fifteen-month age difference.
The sisters are not influencers; instead they work with the family business, Privi Specialty Chemicals Limited.
They have been attending fashion shows since the Chanel fall-winter ‘In the Snow’ show at the Grand Palais in Paris in 2019.
They told DailyMail.com that the show was ‘bittersweet’ as it was their first and Karl Lagerfeld’s last.
“Fashion and luxury have been an integral part of our daily lifestyle since time immemorial,” the sisters reveal.
“What you see on social media is that we are really passionate about showing what we love and it is very authentic – there is no goal, purpose or corporate agenda to what you see,” they continued, calling it ‘pure passion.’
Their closets are filled with unique pieces, because they have been collecting from a young age.
While they struggled to choose the most unique piece, their most recent standout purchase is a pink Chanel surfboard from the design house’s 2023 cruise collection, which retails for $14,800.
The sisters have become famous and viral for their designer hairpieces, but they aren’t actually mane accessories.
their most recent high-profile purchase is a pink Chanel surfboard from the design house’s 2023 cruise collection, which retails for $14,800
The sisters have become famous for their designer hair pieces – but they’re not actually mane accessories – instead they’re bag charms that they’ve cleverly repurposed
“They are small leather goods from any brand – whether they are bag hangers or micro bags that are actually meant to be worn as accessories on bags,” they revealed
The sisters wear bag charms from brands such as Louis Vuitton and Chanel in their hair as bows
“They are small leather goods from any brand – whether they are bag hangers or micro bags that are actually meant to be worn as accessories on bags,” they revealed.
“Since we’ve collected so many over the years, we randomly came up with the idea of using them as hair accessories and making them a dual purpose, just to have fun with these little gems we own,” they said .
Although the sisters have become front row favorites, they are extremely picky when it comes to making their fashion week schedules.
“We don’t go to shows just to be at the ‘it show’ of the season,” they said, explaining that they prefer to share an experience with the designers who value them as loyal customers.
“We strongly believe that it is important that those occupying places at fashion shows have more to offer than just their presence,” they said.
‘If you’re not a consumer or an editor or a journalist (or) an industry expert whose presence would potentially bring something more to the table for the brand… then we don’t see why anyone would want to attend shows just for visibility, which is kind of a shame and is often the case today.’
“We don’t go to shows just to be at the ‘it show’ of the season,” they said, explaining that they prefer to share an experience with the designers who value them as loyal customers
“We strongly believe that it is important that those occupying places at fashion shows have more to offer than just their presence,” they said.
When they share their designer outfits on social media, they don’t pay attention to the comments and deal with the comments quite unhindered.
If one of their “authentic and individualistic” outfits goes viral, it will be “purely organic and unintentional.”
They value a shared aesthetic and their appearance may seem similar at first glance, but there are subtle differences as Sne’s style is classic and Jyo is more out-of-the-box.
They have created a signature style that is a mix and call each other their “best stylist and critic.”
It helps that the fashionistas have been collecting for a long time and have generational pieces borrowed from their mothers and grandmothers, but they don’t always step into head-to-toe designer fashion.
“A lot of people assume we have maximum style, which is actually not true,” they said, explaining that they simply take a “go hard or go home” approach during fashion week, when the streets take their catwalk become.
In their daily lives they are much more minimalist and opt for ’emotional clothing’, a style based on their mood.
“If you’re not a consumer or an editor or a journalist or (or) an industry expert whose presence could potentially bring something more to the table for the brand,” the sisters said.
The extremely unique Louis Vuitton Virgil Abloh Ebene monogram bag retails for around $60,000
Their favorite designer is Chanel, because they identify with ‘the core values of the brand and the aesthetic of the house’ and they believe that the French luxury fashion house speaks the language of every woman of every generation.’
Their most meaningful pieces, however, are from Hermès – because of the thrill of working with their sales associate to get their dream bags.
They appreciate “the quest to find each of them to add to our collection (and) the anticipation and wait time after requesting them,” as well as the process of wishing for the coveted handbags.
Sne’s current favorite is the Hermès Kellywood Perspective Cavaliere, an intricate, rare bag that retails for $176,400.
Jyo’s latest memorable purchase is the Kelly Plush in teddy, one of the most exclusive Hermès bags and retails for $59,000 to $180,000.