‘Awesome Branding Move’: Intel is recycling the Altera brand for its PSG group – and it could very well have been decided at a dinner in 2023

In an interesting branding move, Intel has rebranded its Programmable Solutions Group as ‘Altera’, re-establishing it as an independent company.

Intel’s 2015 acquisition of Altera for $16.7 billion was one of the largest deals in the technology industry at the time. Now the newly independent Altera, led by CEO Sandra Rivera and COO Shannon Poulin, is looking to expand its product range and assert its presence in the competitive field-programmable gate array (FPGA) market.