Australia’s Growing E-commerce Industry and How It Is Changing Trends in The Market
In the past years, especially during the coronavirus pandemic, Australia’s ecommerce industry experienced a high increase in its growth. You know Australia is the 13th largest ecommerce market in the world. According to Statista, the Australian ecommerce market is expected to increase by 10.40% between 2023-2027. It means in 2023 the market is US$43.21bn and its volume can increase up to US$64.18bn by 2027. Different companies work on different types of web design and development for building ecommerce websites. Are you surprised by seeing the growth of the Australian market and want to know why the trends of the ecommerce market are changing constantly, then this post is for you? Continue Reading!
What Factors Help the Australian Ecommerce Market to Grow?
The Australian ecommerce market is growing tremendously with just a population of 25.77 million people. The reason for that is it depends on the strong infrastructure and economy, instead of the number of consumers. The factors which are discussed below help a lot in fueling the growth of the Australian ecommerce market. Check them out!
High Usage of the Internet
According to datareportal, in January 2023, 25.3 million people were using the internet. Thus, it is a very high proportion that many people in Australia are using the internet on a daily basis. In short, these people can easily access online ecommerce websites with a single click. Adding more, people of different ages have also started using social media platforms. The ecommerce market of Australia employs new strategies to make their businesses famous on social media platforms to attract customers. Due to the high and common use of the internet, the ecommerce market is getting bigger day by day.
Common Use of Handed Devices
According to Statista, in 2017, 81% of the population of Australia used mobile phones and it can reach 87% by 2026. This statement clears that a large number of the population prefer to use handed devices. When many people have access to mobile, laptops, tabs, etc, then it is a big opportunity for ecommerce businesses to find their targeted customers without any problem. It is one of the best factors that help the Australian ecommerce market to grow more rapidly than others in the world.
Eye-Captivating Ecommerce Websites
Another factor that helps the Australian ecommerce market to grow exceptionally online is by having immaculate websites. Attractive and engaging ecommerce websites can easily make the audience to fall in love with their online shopping store. When you add attractive CTA’s, responsive functionalities, graphics, and other elements. All these elements combined create a positive impact of your website on the visitors and turn them from visitors to paying customers. Eye-captivating ecommerce web design is a perfect factor that helps in growing the ecommerce market a lot in Australia.
You can easily get exceptional web services from best web design companies. Our developers and designers are creative enough to create any website as per your desires. Firstly, they always listen to the preferences of clients. After that, they incorporate the client’s requirements into the website design for better client satisfaction. We provide after-sale service to make clients satisfied with our services. If you want to redesign your ecommerce website and want it from scratch, we are available 24/7 to assist you with our unmatchable ecommerce website services.
Better Infrastructure
The strong infrastructure of Australia allows the ecommerce industry to grow exceptionally. Many retailers move towards online shops from physical stores, you know they get 100% success. In comparison to other countries, Australian online retailers have to face a lot of problems. Like, they cannot easily enter the online world for the opening of an online store. They have to pass through a few hurdles and then they can open their ecommerce stores. You know due to this Australia is also the best country for foreign ecommerce investment programs.
Great Preference for Online Shopping
Australian people do a lot of online shopping. According to Power Retail, Australian people have spent 63.8 billion on online shopping. The people who are included in this list buy one or two products every month. These people like to do online shopping besides going out to buy products. They can easily find the products of their choice within seconds from their favorite online ecommerce websites or stores. It is the best thing that makes the ecommerce market grow exceptionally without any worries.
Stronger Economy
Australian people have disposable incomes so they have the power to buy online. These people can easily spend to buy products online from ecommerce stores. Due to the strong economy of Australia, the ecommerce marketing trends are getting higher day by day. A stronger economy is also a factor that helps in fueling the growth of the ecommerce market.
These are the top factors that help in changing the trends of the ecommerce market. But, eye-captivating ecommerce websites play an essential role in making the ecommerce industry stronger. You can acquire ecommerce website services from ozwebdevelopment to show your business in front of others in a new and attractive way. An attractive website helps in generating high ROI for your business. Get our services and make your business more visible!