Australian Lamb have released their annual advert ahead of Australia Day, this time poking fun at the generation gap in the population.
The long awaited advertisement came out on Sunday and was titled: 'The Generation Gap'.
The video showed a series of physical land fissures that separated each generation into their own island, widening each time one attacked the other.
The annual advert is released each January, ahead of one of the biggest days for lamb consumption in Australia, the January 26 National Day.
The advert attracted mixed reactions from Aussies, with one pointing out that a striking detail normally included in the videos had been left out.
Australian Lamb have released their annual advert ahead of Australia Day, this time poking fun at the generation gap in the population
The long-awaited advertisement with the title: 'The Generation Gap' was released on Sunday
The video showed a series of physical land fissures that separated each generation into their own island, widening each time one attacked the other.
They noted that there was no reference to Australia Day whatsoever.
“All lamb ads in the past have been based on Australia Day,” they wrote on social media platform X.
“The woke police got (Lambassador) Sam Kekovich.”
The ad opened with a shot of an older woman in workout clothes strolling through the idyllic Boomer Town neighborhood as she was greeted by neighbors who repeatedly alerted her to the fact that her phone's flashlight was on.
She was handed a set of keys by a real estate agent standing next to a sign that read, “Buy two houses, get one free.”
“Got a house,” he said, handing over a set of keys.
“Beware, beware of the generation gap,” the woman then told a garden neighbor before the ad widened to an aerial view of the divided landscape.
“Ah damn Gen Zs. Don't forget, we're the ones who invented your precious World Wide Web,” the neighbor shouted over the opening to a group of hyper-exaggerated Gen Z archetypes, before the ground shook and further disintegrated.
“Ugh classic Boomers widening the divide, they would understand if they would just listen to us,” one person said.
A second Gen Z member, distracted by a tablet and with Airpods in his ears, said: “It could be worse, we could be in our early 30s.”
“Ah damn Gen Zs. Just remember, we're the ones who invented your precious World Wide Web,” the neighbor shouted across the opening to a group of hyper-exaggerated Gen Z archetypes, before the ground shook and separated further.
The next shot jumps to a pair of Millennials sitting on a climbing wall asking if they are still considered “cool,” followed by a shot of a Gen '
The fictional divided country is ultimately united by the smell of a lamb barbecue that has broken away from Boomer Town and stands alone on a small island.
The next shot jumped to a pair of Millennials sitting on a climbing wall asking if they are still considered “cool,” followed by a shot of a Gen '.
The fictional divided country was finally united by the smell of a lamb barbecue that had broken away from Boomer Town and stood alone on a small island.
“Well, at least we can agree on something,” the Boomer woman exclaimed, before the country began to shift again, effectively closing the generation gap.
“I'm addicted to my phone too,” the older woman shouted.
“Takeaway coffee could be hotter,” the Gen Z woman said.
“It's okay that you spent $368 billion on submarines,” the millennial woman said.
“It was an impulse purchase,” one Boomer man replied.
The separated pieces of land begin to merge as each generation shares the customs they have in common