Aussie mum who named Kenz Beauty after autistic daughter sued by Kenzo over name similarity


The world’s richest man is suing an Australian mother who named her thriving skincare business after her autistic daughter Kenzie because she says the title is too similar to her own fashion label.

  • Australian skincare company in legal battle against world’s richest man
  • Gold Coast-based Kenz was told to change name to LVMH-controlled Kenzo
  • LVMH was founded by a $300 billion man, Bernard Arnault

A young mother caring for her autistic daughter has been drawn into a David vs. Goliath legal battle against the world’s richest man and his gigantic conglomerate.

Rim Daghmash named her skincare company Kenz Beauty after her adorable four-year-old Kenzie, who was both diagnosed with.

The toddler girl’s condition meant her devoted mother was forced to stay home and care for her, so she came up with an idea for a business she could run from her Gold Coast salon.

Almost immediately, Kenz Beauty became a huge success selling everything from homemade cleansers to shampoos, conditioners, moisturizers, and serums online.

But his dream business hit a major roadblock in September when he received legal documents from Kenzo, one of the 75 luxury brands that make up the Louis Vuitton Moet Hennessy (LVMH) conglomerate, demanding a name change due to their similarity.’ misleading’.

LVMH founder Bernard Arnault is currently the world’s richest man with a net worth of about $300 billion.

Skincare brand Kenz Beauty, named after founder Rim Daghmash’s four-year-old autistic daughter Kenzie (both pictured), has been told to change its name to the brand LVMH , Kenzo

“I think it’s bullying, I think it’s just big corporate bullying of a small business. We are not a threat to them, we are just a small start-up, a family business,” said Ms Daghmash. a current affair.

‘A five year old will be able to tell the difference between Kenzo and Kenz Beauty. They are two totally different names. Our brand, our logos, our products are different.’

Although Ms Daghmash admits there is little chance of beating the fashion giant who has endless resources to tie her up in court, she said it’s not as simple as changing her company name.

The company was named after his daughter to change the stigma attached to autism, with a portion of each sale donating to autism research.

‘It’s not about financial gain, we want to tell the world that Kenzie is beautiful, autistic children are beautiful. That’s why we started all this,’ said Ms Daghmash.

‘I am very upset because I put my heart and soul into this business. I just want them to leave me alone.

But at this stage, LVMH’s lawyers have ignored all offers of mediation.

The founder of 75 luxury brand conglomerate LVMH, Bernard Arnault (pictured), was recently announced as the world's richest man at $300 billion.

The founder of 75 luxury brand conglomerate LVMH, Bernard Arnault (pictured), was recently announced as the world’s richest man at $300 billion.

Kenzo has demanded the skincare brand to change its brand

Kenzo has demanded the skincare brand change its “misleading” branding, though Ms Daghmash claims a “five-year-old” could tell the difference between the logos and the products.

Patent attorney Sharon Givoni said that while Daghmash has a reasonable chance of winning, the case is unlikely to go that far in court.

“In my experience, companies like Louis Vuitton have almost infinite resources when it comes to this kind of thing,” Givoni said.

“Basically, they can keep coming back until the small business just runs out of breath and money.”

Kenzo said in a statement that the company is simply acting to protect its brand and products to avoid any risk of confusion or infringement.

“Discussions have been initiated with the founder of ‘Kenz Beauty’, never questioning the existence, values ​​and operation of this brand, but simply to avoid any risk of confusion for the public,” the statement said.

“Discussions are ongoing and we stand ready to come to an amicable agreement that preserves our mutual interests, just as we wish Ms. Daghmash every success and the action she is achieving through her company.”