Aussie couple make $10million in a YEAR selling Hard Fizz seltzer
>
Couple makes $10million in a YEAR selling low calorie alcohol after launching during the pandemic: ‘It was an untapped market’
- Chloe and Paul Fisher, from Queensland, are the creators of Hard Fizz
- The alcoholic beverage brand sells hard seltzer, a vodka-based low calorie drink
- The pair have made $10million in the past year alone from the side hustle
- Paul Fisher is best known as an international DJ and Chloe models as well
- The pair launched Hard Fizz at the beginning of the Covid pandemic
<!–
<!–
<!–<!–
<!–
<!–
<!–
An Australian couple have made more than $10million in a year after launching a seltzer brand during the height of the Covid pandemic.
Model Chloe Fisher, 30, and her Grammy-nominated DJ husband Paul, 35, are the brains behind Hard Fizz, a company they brought to fruition after lockdowns and the global health crisis saw Paul’s gigs cancelled for months at a time.
‘After spending so much time in the States, we knew how huge hard seltzer is there – it was an untapped market in Australia,’ Ms Fisher told NewsWire.
Model Chloe Fisher, 30, and her Grammy-nominated DJ husband Paul, 35, are the brains behind Hard Fizz, a company they brought to fruition after lockdowns and the global health crisis saw Paul’s gigs cancelled for months at a time
‘After spending so much time in the States, we knew how huge hard seltzer is there – it was an untapped market in Australia,’ Ms Fisher told NewsWire
So they procured a brewery in the Gold Coast suburb of Miami and began churning out various low calorie flavours of Hard Fizz, a vodka-based alcoholic beverage.
The company motto ‘Fizzy on the Lips and Light on the Rig’ is testament to the changing attitudes around alcohol, with more millennials looking to have fun without the excess of a traditional cocktail or beer.
At $70 a case for 16 drinks it’s almost $4.40 a can but they’re proving so popular in Australia they’ve become the nation’s third most popular seltzer behind White Claw and Smirnoff.
Customers can enjoy passionfruit & guava, orange & mango, watermelon & berry, lychee & apple and pineapple agave.
At $70 a case for 16 drinks it’s almost $4.40 a can but they’re proving so popular in Australia they’ve become the nation’s third most popular seltzer behind White Claw and Smirnoff (the Hard Fizz team)
It’s celebrity-approved with the likes of DJ Tigerlily (pictured), TV personality Brooke Evers, professional surfer Laura Enever and Aussie chef Hayden Quinn fronting the brand, alongside Chloe and Paul’s myriad of high profile friends
There is also a range of merchandise including a tote, crew neck and cap available on the website.
It’s celebrity-approved with the likes of DJ Tigerlily, TV personality Brooke Evers, professional surfer Laura Enever and Aussie chef Hayden Quinn fronting the brand, alongside Chloe and Paul’s myriad of high profile friends.
‘When the pandemic first started, Paul and I were at home on the Gold Coast wondering what we were going to do,’ Ms Fisher said.
‘His gigs were cancelled, he couldn’t tour and then we were pitched the idea of a seltzer company.’
They’ve already made more than $10million in sales this year and $7.5million in 2020, with a team predominantly made up of women.