Clever viral buy that leaves you with ‘flawless, salon worthy’ nails in just 60 seconds has shoppers floored: ‘Obsessed with these’
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Regular visits to the salon can be expensive and time-consuming, but shoppers have a… affordable way to do their nails at home.
Australian beauty brand By me and crew has struggled to keep up with orders after his best-selling GEWEL gel nail stickers went viral and was viewed over 400 million times across social media platforms.
The ‘game changing’ stickers promise to deliver salon-quality gel nails from the comfort of your home, with results that last up to four weeks without chipping.
With prices starting at $27.50, there are several to colour, patterns And glitters to choose from – ranging from rainbow pastels Unpleasant French tips And nudes.
The brand had predicted what a month’s supply should be, but the nail stickers were sold out within three days due to high demand.
It is the most popular Getting started package flew off the shelves and sold out within an hour of arrival pharmacies throughout Australia.
The home package reduces the waiting list and costs of salon treatments, giving you a ‘flawless, salon-worthy’ nails At home.
Australian beauty brand By me and crew is struggling to keep up with orders after its best-selling GEWEL Gel Nail Stickers went viral (photo by co-founder Pamela Yip)
With the starter packyou get everything you need to create ‘professional-looking’ gel nails at home – including two gel nail sticker designs of your choice and a free UV light.
The gel cures 100 percent in less than 60 seconds under the UV light.
The stickers are made with semi-cured gel technology, a revolutionary nail treatment that has become popular for its durability, long-lasting shine and versatility.
They are essentially gel nail polish, also called shellac, but in sticker form.
Fans of the brand are raving about the nail stickers online – and many gave the products five-star ratings.
‘These are the best for a time poor mother! I don’t have time for salons or waiting for nail polish to dry,” one person said.
‘Really easy to apply, seems durable and great colors so far. Looks like I got my nails done in a salon,” another raved.
‘I have always had very short, weak nails and was ashamed of my hands. Using this not only made my nails stronger, but it also gave me a feeling of self-confidence. I no longer have to constantly pay to get them done at a salon,” one person added.
‘Obsessed with this one nails! I was worried I wouldn’t be able to apply them properly, but they were so easy to apply and have lasted me two weeks,” said another.
The brand had predicted what a month’s supply would be, but the nail stickers were sold out within three days due to high demand
Co-founders Pamela Yip, 31, and Yi Xuan Ong, 29, hit the ground running By me and crew in September 2021 after seeing a gap in the market gel nail stickers.
The idea of starting with the company came to mind when Pamela realized she didn’t have time for self-care in a salon while juggling a full-time job with studying.
She loved doing her nails at home, but struggled to find salon-quality gels.
So By me and crew was born.
The business partners spent a year and a half on development AWESOME until they were finally satisfied with the results and quality.
Pamela even wore it AWESOME nail stickers on her wedding day.
She applied them herself the night before, which is a testament to her confidence in the quality of hair products.
The at-home kit reduces the waiting list and costs of salon treatments, giving you ‘flawless, salon-worthy’ nails at home
The gel cures 100 percent in less than 60 seconds under the UV light
The brand was so popular that the company partners have generated seven revenue figures.
‘I have been combining study, work and several companies for over fifteen years. I don’t regret it, but I definitely felt the burnout in my late 20s, despite achieving many of my goals,” Pamela said.
During Covid, a personal issue caused her to ‘take it easy’, prioritize self-care and reduce her workload.
“It’s been huge for my mental health, and despite working part-time, I feel better, happier, healthier and more motivated than ever,” she said.
‘That’s why By me and crew is about 1 percent more self-care in this world. We’re here to make it easier to take care of yourself at home.
“Starting with you hands. They do a lot for us.’
For shopping By me and crew nail sticker range, click here.